Freelancer profile translated to English.

Description

With 10 years of experience in web data analysis, digital marketing, and business analysis, I combine rigor, curiosity, and adaptability. I have worked in various industries, including banking/insurance, real estate, and retail.

Key Skills:

Digital Analysis: Expertise in tools such as Piano Analytics, Adobe Analytics, and Google Analytics.
Web Marketing Strategy and Consulting: Design of tagging plans, UX and conversion funnel optimization.
Tag Management: Advanced skills in Google Tag Manager and Tag Commander.
Online Advertising: Management of media tags for Google Ads, Bing Ads, and Facebook Ads.
Consent Management: Use of OneTrust for GDPR compliance.
Data Visualization and Querying: Proficiency in Data Studio, Power BI, and BigQuery.
Languages: SQL, JavaScript, HTML5, CSS.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km)

REXEL
Senior Data Analyst Consultant
E-COMMERCE
March 2024 - Today (2 years and 5 months)
Paris, France
Integrated into the Data for Digital team (Dallas, TX):

Support for Rexel World teams (17 brands, 9 countries) in implementing projects using online and offline data.
Creation and management of a search engine performance analysis tool, in the form of a Power BI dashboard with over 200 million rows from GA4 via BigQuery. Scoring with optimization of weights via grid search.
Design and implementation of a GA4 data anomaly detection system with an alert system in Teams.
Design of end-to-end marketing data flows: audience segmentation based on browsing data (BigQuery), consent management, and delivery of actionable tables in the CRM.
Creation and management of a Power BI e-commerce performance dashboard.
Creation of a web scraping tool.
Big Query Google Analytics 4 SQL JavaScript Microsoft Power BI
BNP Paribas Real Estate
Senior Digital Analyst Consultant
REAL ESTATE
July 2019 - March 2024 (4 years and 8 months)
Issy-les-Moulineaux, France
Within the Business Services team, managed all tracking for the company, its subsidiaries, and local branches in 10 countries (35 sites):
- Google Analytics Migration -> Piano Analytics
- Design of databases and site tracking. Project management for tracking implementation.
- GDPR management (banner, trigger rule, compliance).
- Creation of analysis reports to inform data-driven decision-making.
Tools: Piano analytics, Google Analytics, Tagcommander, GTM, Datastudio, Onetrust, Eloqua, Freespee.
Tag Commander OneTrust Piano Analytics Google Analytics Data Studio
L'Oréal
Digital Analyst Consultant
FASHION AND COSMETICS
February 2019 - June 2019 (4 months)
Paris, France
Within the "Western Europe Analytics" area, worked as a consultant / project manager leading various topics:
- GTM, GA configuration audit.
- Supporting countries on Analytics best practices.
- Project management for tracking implementation.
- Technical / Media Reporting.
Tools: Google Analytics, Google Tag Manager, Datastudio, Google BigQuery.
Google Tag Manager Google Analytics Big Query Datastudio