Freelancer profile translated to English.
Back to original languageAbout Nikola
Graduated with an MBA in digital marketing from ISEG STRASBOURG and with experience as a WEBMARKETING PROJECT MANAGER within a network of independent experts/freelancers.
I am now embarking on the Freelance adventure with my structure MJN Digital Consulting to help you achieve your various projects.
Motivated, ambitious, and very curious, I am ready to take on all your challenges.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Serbian
Native or bilingual
Can work on-site
Strasbourg (up to 50km)
Experience
- MJN Digital ConsultingMANAGERE-COMMERCEAugust 2023 - Today (2 years and 10 months)Strasbourg, France- Development of showcase / e-commerce websites- GA4 data collection and analysis- Standard / e-commerce tracking with Google Tag Manager- Data reading / Looker Studio Dashboard- SEO: Natural referencing- SEA: Google Ads / Meta Ads- Creation and management of your social networks
- Conversion BoostersWeb marketing project managerSeptember 2021 - July 2023 (1 year and 10 months)Strasbourg, France- Data Analytics: Tracking and Dataviz (GA3 / GA4 / Google Tag Manager / Google Looker Studio)- Web development: WordPress, Elementor, Shopify- Marketing and sales project management- Natural and paid referencing (SEO and SEA)- Newsletters and social networks (Mailchimp / Linked IN)- Communication
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Education
- MBA - Digital MarketingISEG STRASBOURG2023- Comprendre les évolutions du monde du digital qui influencent les stratégies de marque, leur identité et leur communication auprès des publics. - Élaborer le plan marketing et communication digital de l’entreprise et mettre en place les outils de suivi, de reporting des actions digitales - Évaluer l’efficacité des actions marketing et communication digitales grâce à des indicateurs clés de performance (leads) et des analytics pertinents - Structurer la politique multicanale (mail et web) avec le social media marketing - Travailler sur la politique expérientielle de l’entreprise
- Bachelor in Communication and Digital MarketingISEG STRASBOURG2021- Stratégies de marque dans un monde digital - Stratégies de communication et innovations - Plan marketing - Outils numériques et projets e-business - Marketing international : cases studies - Droit des nouvelles technologies - Géopolitique - Plateforme de marque et communication - Écriture pour les marques - Marketing sectoriel et nouvelles tendances - Droit des nouvelles technologies - Debating in English
Certifications
- Google AnalyticsGoogle2021