Freelancer profile translated to English.

Description

You don't have a content problem, you have a system problem.

Your Insta channel thrives on 'in-between' ideas, Reels are created last minute, the team never quite knows what's next, and yet you expect reach, leads, and sales.

This is exactly where I come in with Soulful Media.

I support brands and agencies with depth, building a clear, video-first content system from loose social media content:

Social Media that runs like a common thread through your brand
Reels that don't look like a lucky hit, but perform predictably
Hooks, stories, and series that keep your community coming back

With Soulful Media, I'll guide you from 'We just post stuff' to 'Our social media channel is a real growth driver.' Focusing on Instagram, TikTok, Reels, and short-form video content that can be directly repurposed for paid ads.

If you feel your brand has more depth than is currently visible in the feed, let's make it a system that fits you, your team, and your clients.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

sofatutor
On Malt
Video Editor for Performance Creatives (Paid Social)
EDUCATION AND E-LEARNING
March 2026 - March 2026
In this project, the Creative Strategy Team at sofatutor gained a reliable partner for high-performing short-form ads in the paid social space.

Based on script, briefing, and UGC material, 6 variants of a video creative for Meta Ads were produced, including material review, editing, subtitles, text overlays, and format adaptations (9:16 and 4:5).

With considered hook optimization, a clean workflow, and quick implementation of feedback, campaign-ready ads are available that can be directly integrated into Meta campaigns and further scaled.
Video editing Performance Marketing Video editing Marketing Social media
AdsBest GmbH
Senior Performance Creative & System Builder
DIGITAL AND IT
June 2022 - July 2025 (3 years and 1 month)
Wiesbaden, Germany
Creative System for Scaling D2C Brands

For the agency AdsBest, I worked for over 3 years as an external creative team for several D2C brands. I built a recurring creative system: UGC sourcing, creator briefings, feedback, post-production, and hook development were continuously managed by me.
This provided the performance teams with fresh, brand-aligned creatives for testing every week, allowing the agency to focus on strategy and scaling.
Ad Creatives Creative Strategy Adobe Premiere Adobe Photoshop Content Management
prepmymeal GmbH
Performance Creative Strategist & Lead for Ad Creation
E-COMMERCE
July 2024 - June 2025 (11 months)
Reliable Creative Supply Instead of Individual Lucky Hits

For prepmymeal, I produced 3-5 new ad creatives weekly with multiple hook variations. Based on planned concepts, I handled post-production, created landing page videos, and built a system of reusable end cards, fonts, footage pools, and music. Result: A steady stream of testable, high-performing ads instead of isolated lucky hits.
Short-form Video Editing Adobe Premiere Creative Strategy Ad Creatives