Nikolai Gogoll

Far too many software providers have a really great product to support other companies. Unfortunately, they often fall far short of their potential. They are stuck in the role of a license partner, have to take care of support and releases & have hardly any time to communicate their added value to generate new leads. Since 2018, I have accompanied more than 30 software companies in becoming significantly more profitable with the help of various marketing approaches and have developed long-term strategies from this for sustainable corporate success. The same patterns always emerge, from which I have developed a market-ready strategy:

▪️ Razor-sharp target group definition.

▪️ Creation of an optimal initial offer and suitable measures.

▪️ Highlighting USPs and generating visibility without ego postings.

▪️ Automating the development of interested parties until handover to your sales department.

▪️ Activating existing customers for repeat purchases or cross-/up-selling.

Would you like to learn how I can specifically help you to:

> Make the influence of marketing on your sales development visible?

> Shorten your sales cycle and achieve faster closures?

> Optimize the collaboration between marketing and sales so that the quality of leads increases overall?

> Empower your employees to implement and execute a unique demand generation approach and achieve amazing results?

Then we should definitely talk! Either here via LinkedIn or, even better, in a personal conversation!

DER PROZESSMANAGER is the leading trade portal for BPM in German-speaking countries! 25,000 readers inform themselves about relevant trends, new software, and consulting services. The majority of readers are decision-makers in the enterprise segment who inform themselves about relevant topics related to process management, RPA, process mining, and organizational development. We also serve 15 of the relevant software providers in the industry and increase visibility and demand in the target group through demand generation marketing. Simply put... we help our clients increase their leads and sales through clever marketing combined with social selling via the portal.

Our service/product is better than the competition's. Unfortunately, nobody knows our company...

Customers always find us only after they have been disappointed by the direct competition...

We have already dealt with social media. But it doesn't work for us...

Our company doesn't need marketing/sales. We are recommended...

SEO, content marketing, and social media are for B2C companies. Besides, it's very expensive...

DER PROZESSMANAGER thus bridges the gap at the top of the funnel and supports B2B buyers in their individual buyer journey.

My responsibilities:

- Increase demand for the software

- Generate qualified leads

- Acquire and manage customers