Freelancer profile translated to English.

Description

🤓 Who am I?

With over 2 years of experience, I am a certified Google Ads and Meta Ads expert, specializing in creating, optimizing, and managing high-performing advertising campaigns.

My goal? To maximize your return on investment (ROI) and boost your growth through tailor-made strategies and tangible results.

What I offer:

✅ Comprehensive audit of your Google Ads and Meta Ads accounts to identify optimization opportunities.

✅ Creation of tailor-made campaigns (Search, Shopping, Display, YouTube, Performance Max, etc.) adapted to your objectives.

✅ Daily management and optimization of campaigns to improve visibility, traffic, leads, and sales.

✅ Transparent and personalized reporting with regular summaries (weekly/monthly) and optimization recommendations.

Concrete results:

+30% leads in 3 months for several clients.

Reduced CPA by 40% and increased conversion rate by 200% through advanced optimization strategies.

Why choose me?

🌟 Certified Expertise: Google Ads, Google Analytics, and Meta Ads certifications.

🚀 Tailor-made Approach: Each strategy is designed to align with your specific goals.

📊 Transparency and Responsiveness: Clear reports, available 7/7, and response within 1 hour.

💡 Innovation and Constant Monitoring: I leverage the latest trends and tools (Google Tag Manager, Data Studio, AI, etc.) to maximize your performance.

Special Offer:

🎁 Free pre-audit of your Google Ads or Meta Ads account to identify optimization opportunities.

🚀 Ready to boost your campaigns and achieve your goals? Contact me now for a no-obligation discussion!

👉 Response within 1 hour – Available 7/7 to meet your needs.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Cartésia Education
Traffic manager
September 2022 - October 2024 (2 years and 1 month)
Paris, France
Traffic Manager
September 2022 - October 2024 (2 years and 1 month)
Paris, France

As a Traffic Manager, I managed advertising campaigns for two institutions: École de Santé Naturelle (specializing in alternative medicine training) and Procompta (preparation for accounting exams). My role encompassed the strategic and operational management of campaigns on Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads, as well as coordinating marketing efforts across several French-speaking territories.

My key achievements:

Management of significant budgets: Allocation and optimization of monthly budgets ranging from €25k to €50k per brand, depending on objectives and needs.

Acquisition and conversion strategies: Design and implementation of multi-channel campaigns (ads, email, SMS, webinars) to maximize lead generation and conversions.

Content creation: Design of advertising visuals, lead capture pages, and organic content to strengthen the brands' digital presence.

Continuous optimization: A/B testing of all campaign elements (copywriting, visuals, targeting) to improve performance.

Analysis and reporting: Performance tracking via GA4, Looker Studio, and Zoho CRM, with presentation of results and strategic recommendations to internal teams.

Concrete results:

Procompta: Over €1.4M generated in 2023, with an advertising investment of €160k on Meta and €90k on Google Ads, generating 26k prospects.

École de Santé Naturelle: Over €2.2M generated in 2023, with an investment of €115k on Meta and €25k on Google Ads, generating 10k prospects.

Key skills:

Multi-channel advertising campaign management (Meta, Google, LinkedIn, TikTok).

Creation of impactful visual and written content.

Data analysis and strategic reporting.

Budget optimization and ROI maximization.
Cartésia Education
Consultant in training development strategy and market analysis
EDUCATION AND E-LEARNING
March 2024 - September 2024 (6 months)
Paris, France
Conduct of innovative projects: Key member of a team dedicated to creating new training offers within the "Cartésia Education" group.

Market analysis and strategy:

Utilization of Open Data to identify trends and opportunities in the education sector.

In-depth benchmarking to assess potential markets and learner needs.

Design and implementation of POCs (Proof of Concept), including the organization of free webinars to validate demand and refine value propositions.

Concrete results:

Successful launch of two new training lines:

A school preparing for the CAP Couture (sewing diploma), meeting a growing demand in the fashion and craft sector.

A school dedicated to Artificial Intelligence (AI) and no-code, positioned on key future skills.

Commercial contributions: Involvement in the 2024 B2C strategy to optimize learner acquisition and retention.