About Nikki
I’m a London-based UI/UX designer from Viet Nam. I design experiences that spark new discoveries and interests.
Most recently, I was growing a user base for VEED.io, an on-browser video editing tool. Before that, I was at Lightricks, re-building AI-powered photo editing app Photoleap and its workflow. And at the start of lockdown, I designed and built in-app HTML5 microsites (aka 'H5's) at TikTok.
I spend most of my time ideating and prototyping on Figma/FigJam, informing design decisions with the help of Amplitude or Tableau. Sometimes, I tinker with Lottie and ProtoPie, and build sites on Webflow and EditorX.
Some of my favourite past projects can be found here: nhidesign.co.uk
English
Native or bilingual
Vietnamese
Native or bilingual
Remote only
Primarily works remotely
Experience
- VEED.ioSenior Product DesignerTECHFebruary 2023 - June 2023 (4 months)London, United Kingdom- Activation and Engagement: Find web and mobile opportunities for new users of all skill levels to start creating videos (setup moment), complete projects (aha moment) and return to the product (habit moment).- Research and Usability Testing: Interview users, build prototypes (no code) and test design ideas ahead of setting up experiments, to save dev time and resources.- Hiring: Review portfolios to support hiring for product design roles across different product squads.Result Highlights:- Grew sign up by 58% at entering the product, and by 83% at export (after completing an edit) in Q1.- Increased success rate by 65% for low knowledge users success means a meaningful edit involving.uploading a video, using at least one editing tool, and then exporting.
- LightricksProduct DesignerTECHMay 2022 - February 2023 (8 months)London, United Kingdom- Workflow: Rebuild Photoleaps end to end creation journeys, expand photo editing use cases, and merge motion tools from Motionleap app.- User Growth: Iterate on different onboarding and post creation retention approaches on both iOS and Android (including iPad).- Discovery: Encourage users to explore new content, features and use cases through different entry points on iOS, Android and web.Result Highlights:- Doubled export per user rate within two weeks in November 2022.- Acquired 5.9% more new users within four weeks in October 2022.- Added 10.9P weekly exports to Photoleap by merging Motionleaps animation and 3D tools.
- TikTokUX/UI/Content DesignerTECHSeptember 2020 - May 2022 (1 year and 8 months)London, United Kingdom- UI/UX Design: Design, build and grow TikTok’s H5 (HTML5) in-app native microsites, and run experiments to inform TikTok’s current Search feature.- Editorial and Content Strategy: Plan and execute editorial design and strategy for content discoverability in the UK and EMEA (Discover tab, and ‘For You’ tab).- Data Analysis and Global Project Coordination: Analyse SQL dashboards to inform local and global H5s, whilst training other UI/UX designers within the department.Result Highlights:- Increased H5s’ average performance by 420% (traffic and engagement) in a year.- Grew in-app content consumption rate by 97% after 18 months through music, sport andentertainment H5s entry points.- Trained colleagues from 60+ countries and built a global design system for H5s.
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Education
- MA Creative Enterprise and InnovationCardiff Metropolitan University2020Build and test a prototype for my own start-up project - an app that allows students, especially those from abroad, to explore local experiences in their student city. The pitch for this idea won a £1,000 funding from Santander.