Freelancer profile translated to English.
Back to original languageAbout Nikita
Paid Ads Consultant specializing in multi-channel acquisition: Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, and tracking. I assist e-commerce businesses and brands in developing, structuring, and optimizing their digital acquisition strategies.
My goal is to help you generate more sales, more qualified traffic, and better profitability, while maintaining a clear view of performance through monitoring ROAS, CPA, revenue, conversion rate, and average order value.
I work on auditing, creating, restructuring, and optimizing advertising campaigns: Search, Shopping, Performance Max, Demand Gen, Meta Ads, TikTok Ads, and Pinterest Ads.
I also analyze account structure, budget allocation, audiences, creatives, product feeds, conversion signals, and tracking quality via GA4, Google Tag Manager, and Consent Mode V2.
My approach is both strategic and operational: I don't just launch campaigns; I identify concrete improvement levers to optimize profitability, ensure data reliability, and better manage advertising investments.
I can assist you with an audit, account takeover, a specific optimization mission, or monthly support.
French
Native or bilingual
English
Native or bilingual
Portuguese
Basic
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Naturomarket
On Malt
Google Ads Campaigns Optimization and CreationAugust 2023 - September 2023 (1 month) - Nikita Ads ConsultingFreelance - Google Ads & Meta Ads ConsultantDIGITAL AND ITJune 2021 - Today (5 years and 2 months)Paris, France👉 Passionate & skilled in marketing and digital, I support you with your Google Ads and Meta advertising campaigns to achieve your goals:
- E-Commerce: revenue growth
- Campaign profitability optimization (ROAS or CPA)
- Info-entrepreneur / Coach: lead generation and conversion (warm and cold)
🎯 How?- Audit your account and provide concrete recommendations
- Optimize spending and performance on your advertising account
- Propose tailor-made solutions to generate more leads/revenue
- Set up/restructure your ad account
- Create real-time performance reports
- Develop your social media presence (Meta)
- Training on tools & platforms
✅ Levers used- Google Ads (Search, Shopping, Pmax, Display, YouTube, Demand Gen)
- Meta (Facebook Ads & Instagram Ads)
- TikTok Ads & LinkedIn Ads
🛒 Premium Services- Google Analytics 4 (installation, setup)
- Google Tag Manager (installation, tag creation)
- Looker Studio (custom report creation)
- Consent Mode V2 (installation, setup)
- Tag Manager Server-Side
🚀 Contact me today to analyze and boost your sales! - Coconut MediaHead of SMA / SEA DepartmentDIGITAL AND ITMay 2022 - May 2024 (2 years)Québec, CanadaHead of SMA / SEA Department**, where I led the marketing strategies for **Meta Ads, Google Ads, YouTube Ads, TikTok Ads, and LinkedIn Adsaccounts. My main objective was to optimize our clients'advertising performancewhile **maximizing their return on investment**.I specifically worked with **major accounts**, implementing tailored advertising strategies for clients in highly competitive sectors such as **coaches, info-entrepreneurs (using lead magnets), webinar launches, and in-person events**.As aMedia Buyerspecialized in this ecosystem, I have acquiredin-depth expertiseincreating and managing effective advertising campaignsto achieve our clients' business objectives.Thanks to my experience and strategy, I have successfullymanaged monthly advertising budgets of up to €400,000 per month per client**, ensuring **consistent growthand **proven results for every campaign within the given deadlines**.I am proud to have contributed toboosting our clients' visibility and profitability**, while staying **at the forefront of the latest trends and innovationsin online advertising.
Reviews
Rémy
Naturomarket
Reviewed on 9/1/2023
We had the opportunity to collaborate with Nikita to optimize our Google Ads campaigns, and the experience was extremely positive. Nikita was very pedagogical and involved. We can highly recommend her services!
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Certifications
- Google Ads ShoppingGoogle2021
- Google Ads VideoGoogle2021