Freelancer profile translated to English.
Back to original languageAbout Niki
UX/UI, digital product design, SAAS, design system. Identifying your REAL problem. Social Media Graphics, Book Cover Design, and Advertising Materials, web design: Strategic Visuals to Make an Impression
I offer my 12 years of experience in graphic design and visual communication to your business, including 5 years as an Art Director. I have successfully completed various projects, combining creativity, strategy, and effectiveness. My adaptability and constant desire to learn have always pushed me to go further, developing tailor-made graphic solutions aligned with marketing objectives and target audience expectations.
From Art Direction to Freelancing, my expertise is structured around several areas:
👉Social media graphics: Creation of visuals optimized for social platforms, aligned with trends and algorithms.
👉UX/UI, SaaS design, web design: a website that solves YOUR conversion and visibility problem
👉Book cover design & Cover book: Design of attractive covers that maximize reader engagement and sales conversion.
👉Digital marketing publishing: Development of a strong visual identity for publishers and independent authors, with a results-oriented approach.
👉Billboard & Print Advertising: Creation of high-impact visuals, adapted to outdoor visibility constraints.
I manage each project from A to Z, taking into account technical constraints, client objectives, and underlying marketing strategies.
Let's collaborate!
âś… Strategic Vision: every design is conceived for a specific objective: capture, seduce, convert.
✅ 360° Expertise: from digital to print, including branding and outdoor advertising.
âś… Flexibility & Responsiveness: fast, effective, smooth work, in line with your deadlines.
👉 Let's discuss your projects! Contact me
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FluentechExpert UX/UIPRIVATE EQUITYApril 2026 - Today (4 months)Tananarive, MadagascarSenior UX/UI Designer, I help companies make their digital products clearer, more effective... and above all more profitable.Specifically, working with me allows you to save time, avoid costly mistakes, and make better product decisions. I often get involved when a project lacks clarity, when the user experience hinders conversion, or when the interface does not reflect the company's actual level.My approach: get to the point. No unnecessary complexity, no design "just for looks." Every choice is made to improve understanding, streamline user journeys, and enhance your product's impact.What this means for you:– Your users understand faster → less friction, more engagement– Your interfaces become more intuitive → less support, fewer user drop-offs– Your image is enhanced → more credibility with your clients– Your teams save time → faster decisions, smoother productionI don't just execute; I partner. I challenge, structure, and propose concrete, immediately usable solutions. My role is also to prevent you from going in the wrong direction.My background in art direction allows me to deliver designs that are both strategic and polished, without sacrificing performance.I handle missions such as:– UX/UI redesign to improve performance– Product or MVP creation with a solid foundation– User journey optimization– Implementation of design systems to accelerate your teamsIf you are looking for someone who quickly understands your challenges, gets straight to the point, and produces clean, structured, and useful work, then we can work together.My goal is simple: to help you move forward faster, with less uncertainty, and with a product that truly works.
- FluentechUX/UI Designer SeniorCONSULTING AND AUDITSOctober 2025 - April 2026 (6 months)Tananarive, MadagascarUX/UI Designer Senior — FluentechAt Fluentech, I work as a Senior UX/UI Designer with a clear role: to structure digital experiences and enhance their business impact, while providing a coherent and differentiating artistic direction.I don't just execute.I get involved upstream to frame, challenge, and improve products.My RoleTranslate business challenges into concrete user experiencesIdentify friction points in existing journeysSimplify complex interfaces to make them actionableStructure coherent and scalable design systemsProvide an artistic direction aligned with the product positioningI bridge the gap between product, design, and technology to avoid "disconnected" decisions.My ImpactsSimplified user journeys → smoother navigation, less confusionClarified interfaces → better understanding of offeringsReduced friction → fewer drop-offs at key stagesVisual harmonization → stronger and more credible brand imageStructured design system → time savings in production and overall consistencyEach intervention aims for a concrete result, not just a deliverable.Artistic DirectionI bring a real visual standard, without sacrificing effectiveness.Coherent and modern graphic universesVisual choices designed to guide, not distractReadable, balanced interfaces adapted to real-world useDesign must serve the user and perception.My Way of WorkingUnderstand before designingChallenge briefs when necessaryGet to the point, avoid the superfluousThink long-term (scalability, consistency, product evolution)In SummaryMy role at Fluentech:👉 make products simpler, clearer, and more effective👉 align design, usage, and business objectives👉 provide an artistic direction that enhances product credibility
- redsakayArt DirectorSOCIAL NETWORKSDecember 2019 - May 2024 (4 years and 4 months)Antananarivo, MadagascarA Visionary GuideAs an art director, I specialize in bridging the gap between creative concepts and practical execution. With a keen ear for clients' needs, I excel in:* Deep Listening: I actively engage with clients to truly understand their goals, target audience, and desired messaging.* Creative Brainstorming: I generate a wide range of innovative ideas that align with the client's vision and resonate with the target market.* Efficient Direction: I provide clear and concise guidance to designers, ensuring that the creative vision is brought to life effectively and within budget.My role involves overseeing the entire design process, from initial concept development to final production. I collaborate closely with designers, copywriters, and other team members to deliver exceptional creative solutions that exceed client expectations.
Recommendations
Be the first to recommend Niki
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Google Ads DisplayGoogle2023Certification Google Ads pour la publicité sur le Réseau Display. Utilisation du Réseau Display de Google de façon à tirer le meilleur parti de votre investissement dans la publicité display