Freelancer profile translated to English.

Description

I help companiesgenerate more clientsand sales throughonline advertising and referencing (increasing organic website traffic).

Specializing inPaid Media (Meta Ads & Google Ads) and SEO,I support brands in their digital growth by implementing effective and measurable acquisition strategies.

Throughout my experiences, I have had the opportunity to supportclients in various sectors:

real estate, energy, retail, cosmetics, aesthetic medicine, and construction.

This has allowed me to develop a real ability to adapt and understand the specific challenges of each market.

My objective is simple:transform your visibility into concrete results (qualified traffic, leads, sales).

I am involved in:

-creating and managing Meta advertising campaigns (Facebook / Instagram)

-managing Google Ads campaigns

-SEO optimization to improve your Google ranking

-performance analysis and continuous optimization of results

I particularly enjoy understanding the needs of each company and building tailor-made strategies, adapted to their objectives and market.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

The Kooples
Traffic Manager Europe & USA
October 2024 - Today (1 year and 10 months)
Paris, France
• • Autonomous management of the Acquisition department: from strategy to execution
• • Definition and management of the full-funnel acquisition strategy to achieve traffic, revenue, and profitability objectives in 7 EU markets and the United States
• • Budget development and media mix allocation with COS (Cost of Sales) monitoring
• • Monitoring and optimization of campaigns (SEA, SMA, Display, Emailing)
• • Performance reporting using GA4 and development of Looker Studio dashboards
• • Technical projects: implementation of offline CAPI, Fospha, CRM automation
• • Ensuring a reliable tracking ecosystem with the data agency
• • SEO coordination: participation in site migration (redirection plan)
• • Cross-functional collaboration with teams: Marketing, E-commerce, IT & Image
• • Management of an intern
Parfums Christian Dior
Paid Media Specialist Europe
January 2024 - July 2024 (6 months)
Paris, France
• • Management of 9 agencies and oversight of acquisition levers (SMA, SEA, SEO, Display)
• • Digital orchestration of product launches with marketing teams
• • Recommendation of budget allocation strategies and acquisition strategies
• • Development of briefs and data-driven media plans
• • Management of paid campaigns across 21 European markets (Google Ads, Meta, Tiktok, etc.)
• • Campaign optimization to maximize ROI, A/B testing
• • Performance analysis on Power BI: monthly reports presented to EU markets
Mantu Group
Paid Media & Web Analytics Consultant
March 2022 - October 2023 (1 year and 7 months)
Paris, France
• • Client portfolio management: brief taking, tender preparation
• • Monitoring and management of paid and non-paid acquisition levers (SEO, SEA, and Paid Social)
• • Creation, management, and optimization of campaigns (Google Ads, Facebook Ads)
• • Development and management of SEO strategy: semantic analysis, keyword strategies
• • Development and presentation of monthly performance reports to clients
• • Budget management across different channels
• • Constant monitoring of search engine updates and competition