About Nihilat
French
Native or bilingual
English
Conversational
Italian
Basic
Experience
- Follow LabDigital Strategy & Business DevelopmentSeptember 2024 - September 2025 (1 year)Marseille, FranceI supported Follow Lab during a strategic transformation phase, contributing to opening a new market and repositioning the company.My role combined strategic vision, marketing execution, and business development, with a strong data & customer focus.My main responsibilities:- Strategy & Positioning: market analysis, definition of the new offering, and adaptation of commercial actions.- Acquisition & Retention: structuring customer follow-up (beta testers, new users), implementing engagement strategies, and optimizing the conversion funnel.- Performance Management: creation of dashboards (Google Analytics, Meta Business Suite, CRM), reporting, and weekly recommendations.- Content & Visibility: editorial calendar, content production (posts, videos, articles), social media management.- Growth & Automation: tool testing, campaign automation (Waalaxy, Sales Navigator), continuous improvement of marketing actions.
- Follow LabCommercial and Marketing Development ManagerAugust 2023 - August 2024 (1 year)I held a cross-functional role, combining prospecting, marketing strategy, and project management. My objective: to generate growth while strengthening the company's visibility.My main responsibilities:- Monitoring & Strategy: market analysis, competitive benchmarking, and development of a targeted commercial action plan.- Prospecting & Lead Generation: opportunity identification, contact qualification, and client portfolio development.- Digital Marketing & Communication: creation of multi-channel campaigns, performance optimization, and management of social media and the website.- Project Management: coordination of marketing and commercial actions, teamwork to ensure the coherence and effectiveness of initiatives.
- Newton OfficesCustomer Relations & Event Management OfficerFebruary 2022 - July 2023 (1 year and 5 months)Marseille, FranceAt the intersection of human relations, organization, and service spirit, I ensured that clients received a warm and memorable experience, both on a daily basis and during key events.My main responsibilities:- Customer Relations & Loyalty: personalized support, active listening, and needs tracking via CRM to maintain a long-term trusting relationship.- Offers & Services: presentation and commercialization of spaces (rooms, coworking) and associated services, with a customer satisfaction-centered approach.- Event Management: organization of workshops, seminars, and monthly meetings; coordination with service providers, management of unforeseen issues, and feedback tracking for continuous improvement.- Monitoring & Strategic Adjustment: tracking trends and competitor practices to evolve the event offering.- Internal Support & Fluidity: administrative management, process improvement, and tool optimization to increase responsiveness and service quality.
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Education
- Master Management & Leadership | Entrepreneurship SpecializationINSEEC Grande Ecole2025- Conception et management de l’innovation - L’écosystème entrepreneurial et financement entrepreneurial - L’intelligence artificielle et entrepreneuriat digital - Management de projets entrepreneuriaux - Leadership entrepreneurial et cohésion d’équipe - Lean Start Up - Entrepreneuriat durable
- Bachelor Marketing & CommunicationENACO2021