Freelancer profile translated to English.

Description

CRM & Marketing Automation Consultant with 6+ years of experience in e-commerce, travel, and international environments.

I help companies structure and optimize their CRM strategy to increase retention, engagement, and revenue through data-driven strategies and effective automations.

CRM & Automation:

CRM setup and optimization (HubSpot, Salesforce Marketing Cloud, Actito, Mailchimp, Dartagnan)
Automated workflow creation (welcome program, follow-up, reactivation, loyalty)
Advanced segmentation and customer journey personalization

Content & Campaigns:

Creation of editorial, inspirational, and commercial content (email, push, landing pages)
Design of performance-oriented multichannel CRM campaigns
Optimization of copywriting and marketing messages

Data & Performance:

A/B testing (content, timing, design)
KPI analysis (open rate, CTR, conversion)
Strategic recommendations to improve performance and ROI

Tools Mastered:

Salesforce Marketing Cloud, HubSpot, Actito, Mailchimp, Google Analytics, Power BI, Excel, Meta Business Suite, Notion, Trello, Figma

My Experience:

I have experience in both agency (Ogilvy) and client-side roles, working on international accounts (L'Oréal, Coca-Cola, Accor...) as well as in the tourism sector (tour operators, partnerships with tourism offices, hotel groups, and airlines).

This dual experience allows me to combine strategic vision, operational execution, and an understanding of business challenges, particularly in the French market.

🚀 What I can bring you:

Structure your CRM and customer journeys
Automate your campaigns to gain efficiency
Improve your marketing performance and conversion rates
Create content that engages and converts

Available for audit, setup, or continuous optimization missions.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Double Sens
Marketing & Communication Manager
TRAVEL AND TOURISM
June 2025 - Today (1 year and 2 months)
Paris, France
Global management of marketing and CRM strategy (lifecycle, acquisition, social media)
Implementation of automated workflows (onboarding, loyalty, reactivation)
Customer segmentation and campaign personalization based on data
Creation of editorial, inspirational, and commercial content (email, web, sales materials)
Management of paid media campaigns (Meta Ads) to generate qualified leads
Organization of marketing events (webinars, trade shows, seminars)
KPI analysis and continuous performance optimization
Development of strategic partnerships (tourism offices, hotel groups, airlines)
Acquisition Strategy CRM & Marketing Automation Content Marketing & Copywriting Paid Media (Meta Ads) Strategic Partnership Management
OGILVY
Digital & CRM Project Manager
PRESS AND MEDIA
February 2024 - April 2025 (1 year and 2 months)
Levallois-Perret, France
Management of CRM and lifecycle marketing strategies for international accounts (L'Oréal, Coca-Cola, Nestlé, Accor)
Design and deployment of automated customer journeys (onboarding, abandoned cart, reactivation, loyalty)
Advanced data-driven personalization (behavioral, transactional, demographic)
Implementation of A/B testing strategies (content, timing, design)
Contribution to the development of L'Oréal's internal AI content generation platform, in partnership with OpenAI
Coordination of cross-functional teams (product, data, creative)
Performance analysis and data-driven recommendations
Lifecycle Marketing CRM & Marketing Automation Customer Journey Mapping A/B Testing & Optimization CRM Project Management
PerfectStay
Trade Marketing Account Manager
TRAVEL AND TOURISM
September 2022 - January 2024 (1 year and 4 months)
Paris, France
Management of an E-commerce partner portfolio (Cdiscount, Veepee, Holiday Pirates, Travelzoo, Groupon) for flash sales of packages (flights + hotels)
Management of CRM and digital marketing campaigns for e-commerce platforms
Deployment of B2B and B2B2C campaigns focused on acquisition and conversion
Implementation of A/B tests to optimize targeting and performance
Coordination of projects between marketing, product, and operations teams
Performance analysis and revenue optimization
Management of promotional and seasonal strategies
E-commerce Marketing Conversion & Performance Marketing Acquisition Strategy Multichannel Digital Marketing Performance Management