Nidhi Saxena

• SEO research – Experienced in researching high-volume and long-tail keywords and phrases using Google Ads, SEMrush for search engine optimization

• Paid social media advertising – Experience in conducting paid advertising campaigns on leading social media platforms such as Facebook, X, YouTube, Instagram, and TikTok

• Organic social media promotions – Experienced in copywriting, composing creative messaging, and creating digital creatives for organic social media promotions

• Paid e-commerce advertising - Experience in conducting paid advertising campaigns on leading e-commerce websites such as Amazon and Etsy for various products

• Social listening – Monitoring, moderating, and reaching consumer trends and sentiment on online and social media channels using a social listening tool or online search

• Prompt engineering and research using generative AI tools – Experienced in writing elaborate and precise prompts to reach seasonal trends in clothing, textiles, colors, patterns, design, and textures

• Digital content creation - Digital creator for the YouTube channel Wobble and Hue Art and Craft, aimed at instilling creative habits and teaching engaging art and craft for children book Conceptualized, created, and published two children's books for the Adventures of Prince Xaron series

◦ In Search of Lions on African Safari

◦ Mystery of the Walking Tree – A Halloween Story Website creation and optimization - Conceptualized, published, and managed the following websites

◦ Adventures of Prince Xaron - https://www.princexaron.com/

◦ Mixed media visual contemporary artist - https://www.designrhapsody.art/

Visual artist with expertise in abstraction, mixed media, watercolor, texture art, sculpture painting, print making, weaving, knotting, and surface ornamentation techniques

• Designed, developed, and sourced innovative block-printed table covers, runners, and a range of block-printed and embroidered elegant women's dresses under the Design Rhapsody brand

• Identified, assessed, finalized, and onboarded home textiles, clothing, and accessory vendors and established an international supply chain (mainly in India)

• Managed the merchandising of bedding, home textiles, and casual wear products with suppliers across India

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Designed and set up an e-commerce website and a storefront on Etsy.com

• Planned investments for product development, sourcing and logistics, managed costing, and pricing of products