Freelancer profile translated to English.

Description

As a marketing expert, I support start-ups, SMEs, and large corporations in their online and offline communication.

My areas of expertise are project and interim management in CRM and E-mail Marketing. Over the last 10 years, I have managed projects from the development of small concepts to the implementation of a new e-mail sending tool. Marketing automation and personalization are not foreign words to me.

You can rely on my quick comprehension and my strong talent for transforming ideas into tasks suitable for daily business.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Hamburg (up to 50km), Berlin (up to 30km), Frankfurt am Main (up to 40km), Köln (up to 20km)

LichtBlick SE
Team Lead Customer Lifecycle Journeys & Programs
ENERGY AND UTILITIES
May 2025 - September 2025 (4 months)
Leadership and further development of an interdisciplinary team in the area of existing customer management.

Responsibility for planning, implementation, and continuous optimization of lifecycle and trigger campaigns.

Development of cross-channel customer journeys (e-mail, customer portal, app, letter, call center) with a focus on customer satisfaction, retention, and CLV.
Team Development Campaign Management Customer Journey
RSG Group
CRM and Communications Strategist
SPORTS
January 2025 - March 2025 (2 months)
Analysis and adaptation of automated communication flows. Concept development for new contact points.
goldgas GmbH
Interim Campaign and Automation Manager
ENERGY AND UTILITIES
May 2022 - April 2024 (1 year and 11 months)
Setup of automation flows in DynaCampaign, connection of an e-mail tool, creation of processes and assurance of execution quality, project management for the dispatch of print campaigns.

Tools used: DynaCampaign, MS Office