Freelancer profile translated to English.
Back to original languageAbout Nicole
Visionary, bold, I am a professional specializing in the development of marketing and communication strategy and the implementation of relevant and coherent action plans with the DNA and vision of the projects in charge.
My know-how: using the art of narrative to tell my clients' stories and highlight the uniqueness and authenticity of their projects.
My goal: to build and develop a coherent brand image and create a sincere and lasting connection with my clients' target audience.
My approach:
- Analysis of the company's digital context. Its strengths/weaknesses. Competitive benchmarking and collection of competitor best practices
- Development of a marketing and communication strategy consistent with SMART objectives.
- Design of the conversion funnel using the acquisition strategy design method
- Writing quality, relevant, and unique content to improve SEO
- Management of SEA campaigns
- Data reporting and results analysis
Results obtained as a content strategy and community management consultant:
+13% engagement rate on social networks
+62% unique impressions
+7% number of subscribers
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Nouvel Elan - Agence de marketing & communication digitaleFounderCONSULTING AND AUDITSMay 2020 - Today (6 years and 1 month)Marketing and communication agency, we support our clients in creating their brand image, managing their reputation, their employer brand strategy, as well as in developing their marketing and communication strategy.Client references:Ze Butler Culture | Work done for this client:Competitive and digital benchmarkingDevelopment of a new business modelDevelopment of the marketing and communication strategyDevelopment of an action planDesign of the visual identity consistent with the project's DNA and values: logo, website, graphic charterEn Marge - Work done for this client:Digital benchmarkingDesign of the visual identity consistent with the project's DNA and values: logo, website, graphic charter
- Artiste indépendanteArtistCULTUREJuly 2016 - Today (9 years and 11 months)Paris, FranceMy ability to understand and listen to needs and translate them into implementable strategies undoubtedly comes from my artistic side.I am a street photographer, and a singer-songwriter.My photos are available on Instagram: www.instagram.com/just_the_rp/
- LÔ Fenyx AgencyMarketing and Communications ManagerCONSULTING AND AUDITSJuly 2013 - October 2018 (5 years and 3 months)Paris, FranceAudit and competitive intelligence, response to calls for tenders, team management, client project management
Recommendations
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Education
- Master of Marketing & CommunicationVisiplus Academy2023MASTER MARKETING & COMMUNICATION
- MASTER OF SERVICES MARKETINGIAE de2007MASTER MARKETING DES SERVICES