Freelancer profile translated to English.
Back to original languageAbout Nicole
🙋♀️ Hello, I'm Nicole!
Passionate about content marketing, I design and manage multi-channel campaigns that combine strategic writing, impactful visuals, and targeted email marketing.
💼 By day, I'm a Digital Consultant at Capgemini, where I support large corporations. In parallel, I freelance to help startups, SMEs, and e-commerce businesses create effective content aligned with their business objectives.
You should work with me if you want to:
✔️ improve your visibility
✔️ generate leads
✔️ strengthen your brand image
📌 Key Expertise :
🧠 Content Strategy & Production
- Newsletter and email marketing campaign writing (Mailchimp, HubSpot, ActiveCampaign)
- Web content: landing pages, WordPress sites, Shopify
- Marketing automation & conversion scenarios
🎨 Visuals & Marketing Materials Creation
- Presentations, brochures, templates (Canva, PowerPoint, Adobe Suite)
- Internal & external communication materials
📈 Campaign Management & Optimization
- Definition of objectives, messages, channels
- Performance tracking (Google Analytics, A/B testing)
- Continuous content optimization
💌 Client Types :
Growth startups, E-commerce and digital brands, Large corporations and internal teams — I adapt to each structure to offer tailored support, whether one-off or long-term.
🌍 Preferred Sectors :
E-commerce, beauty/wellness, IT.
🤝 Why work together ?
✅ +3 years of experience in marketing strategy with various clients (Capgemini, startups, VSEs)
✅ A fresh, results-oriented perspective
✅ Pricing adapted to deliverables, not daily rates
✅ Seamless integration into your teams as a consultant or operational right-hand person
Want to know more? Let's talk about your project! 😊
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- CapgeminiDigital ConsultantTECHJuly 2022 - Today (3 years and 11 months)Luxembourg, Luxembourg-Implementation and coordination of the internal communication plan: writing, distribution, and campaign monitoring.-Intranet management with engaging content, leading to a 30% increase in click-through rates.-Production of internal videos, visuals for HR materials, onboarding, events, newsletters.-Creation of templates and communication kits for managers.-Cross-functional collaboration with HR, IT, and Marketing on employer branding initiatives.
- Gédéon SADigital Marketing ManagerE-COMMERCEJuly 2020 - June 2022 (1 year and 11 months)Luxembourg, Luxembourg- Management of social media (Facebook and Instagram)- Creation of visuals and videos for the website and social media.- Organization and implementation of communication and marketing activities- Definition and creation of emailing campaigns- Monitoring of sales results and communication operations- Management of the Shopify website and SEO optimization
- KeyweoSEO and Digital Marketing AssistantDIGITAL AND ITMarch 2019 - May 2020 (1 year and 2 months)Barcelona, Spain- SEO optimization of content and writing of optimized web articles (SEO copywriting)- Netlinking monitoring and management- Creation and configuration of websites on the WordPress CMS and optimization of site architecture (technical SEO)- Analysis of agency results and weekly report presentations using tools like Google Analytics,-Website creation for the agency
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Education
- Manager of Communication and Marketing Strategies, Marketing / Marketing Management, GeneralIFA Metz2022Manager des stratégies de communication et marketing, Marketing / gestion du marketing, général
- Double Bachelor's Degree in LEA (Languages and Business World)Université de Lorraine2020Double licence LEA, Langues et Monde des affaires
Certifications
- Google Digital Workshop CertificationGoogle Digital Workshop2020