About Nicolas
French
Native or bilingual
English
Native or bilingual
Russian
Basic
Experience
- Boutique de produits cosmétiques 1Emailing E-commerceE-COMMERCEAugust 2021 - Today (4 years and 9 months)Complete support for a store in terms of email marketing strategy. My intervention covered all aspects: from newsletters to segmentation, including email capture. Thanks to this comprehensive strategy, emails generated 31% of the store's total revenue.With the implementation of 9 automated and personalized sequences, we ensured that no interested prospect was overlooked. These sequences currently represent three-quarters of the revenue generated by emails, or about 30% of the store's total revenue.🏆 That is 44% additional revenue.🏆 2021: From €2000/month to €26000/month generated by emails in🏆 2023: Which still represents about 30% of revenue and €41000 in revenue today.🏆 2022: That is €268,000 in additional revenue for the year 2022.------ Development and implementation of the complete email strategy.- Writing and sending targeted newsletters.- Implementation of automated and personalized sequences.- Precise segmentation of the subscriber base.- Advanced email capture techniques.- Management and optimization of deliverability.- Performance tracking and analysis.- Strategic advice to maximize revenue through emailing.
- Boutique de suppléments 1Klaviyo Expert, Email Marketer, Email Marketing - Newsletter, Flows, AutomationsE-COMMERCEJune 2021 - December 2022 (1 year and 7 months)For this supplement store, we designed and implemented a complete email strategy: from newsletters to segmentation, including email capture.Starting from scratch in 2021, this strategy has allowed:🏆 To generate 40% additional revenue solely through emails in February 2022.🏆 For the year 2022, the store recorded an additional €104,000, and🏆 Since June 2023, it has generated an additional €143,195 over the last 12 months.Marketing Foundations Work:In-depth study of customer avatars, analysis of competitor strategies, and global understanding of the store's strategy to ensure consistency in email writing.Email Contact Capture:Implementation of capture techniques, definition of the capture offer, writing for popups, regular A/B testing, and mobile optimization.Automations:Development of an interconnected flow strategy, implementation of priority automations, adjustment of conditions and triggers, and a plan for constant maintenance and optimization.Newsletter Design:Establishment of a publication schedule, creation of relevant content, brand consistency, audience segmentation.Automations + Newsletter:Writing and designing Emails: Mobile adaptation, writing persuasive copy, creating designs/templates, using a tone adapted to the brand, and choosing a sender in line with the brand's positioning.Deliverability:Monitoring domain name health, managing email contacts and lists, regular email optimization, and performance reporting.
- Boutique Dropshipping E-Commerce - CyclismeProduct Sheet WritingE-COMMERCEMarch 2018 - April 2018 (1 month)Write product sheets for cycling-related products
Reviews
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Education
- Brain Dead Simple CopyNate Schmidt / Blue Ocean2017Une formation complète sur le copywriting, principalement sur l'email marketing.
- The Ultimate Sales LetterDan Kennedy2018Apprentissage complet de la rédaction d'une page de vente par la légende du copywriting US : Dan Kennedy
Certifications
- Brain Dead Simple CopyNate Schmidt from Blue Ocean E-commerce2017