Freelancer profile translated to English.
Back to original languageAbout Nicolas
WordPress / WooCommerce – Redesign, structure & performance
Freelance WordPress with over 15 years of experience, I primarily focus on redesigning existing sites, WooCommerce projects, and platforms with a strong emphasis on structure, performance, and SEO.
I don't position myself as a mere page or template executor. My role is to secure, structure, and evolve WordPress sites reliably and sustainably.
What I most often work on
- Redesign of WordPress sites without SEO loss
- WooCommerce projects (migration, performance, bilingual, catalog structure)
- Taking over existing sites (imposed theme, Elementor, Divi, Gutenberg)
- Content migration and restructuring
- Performance optimization (Core Web Vitals)
- SEO structure improvement (architecture, hierarchy, content)
Work Method
- Analysis of the existing situation before any redesign
- Structured and pragmatic approach
- Simple and transparent communication
- Respect for deadlines and business constraints
- Sites designed to be maintainable and scalable
Client Profiles
- SMEs / freelancers
- e-commerce
- Institutional or public structures
- Agencies seeking a reliable senior profile
📍 Available for one-off missions or recurring collaborations.
English
Native or bilingual
French
Native or bilingual
Dutch
Conversational
Spanish
Conversational
Can work on-site
Charleroi (up to 50km)
Experience
- OuiNicolasFreelance Web & Graphic DesignerCONSULTING AND AUDITSSeptember 2005 - Today (20 years and 11 months)Charleroi, BelgiumIndependent freelance activity dedicated to the **creation, redesign, and optimization of WordPress and WooCommerce sites**, with an approach focused on **structure, performance, and sustainability**.I primarily intervene on existing projects requiring serious takeover: redesign without SEO loss, content migration, performance optimization, and long-term technical support.Types of common missions:
- Redesign of WordPress sites (imposed themes, Elementor, Divi, Gutenberg)
- WooCommerce projects (migration, bilingual, catalog structure, performance)
- Takeover and security of existing sites
- Technical and structural SEO optimization
- Support for SMEs, freelancers, and agencies
Positioning:- Senior and pragmatic approach
- Projects with real stakes (e-commerce, visibility, stability)
- Clear and direct communication
- Long-term collaboration preferred
- Tiers-lieu Made in ChimayMedia and Communications ManagerPUBLIC SECTORNovember 2019 - January 2026 (6 years and 2 months)Wallonia, BelgiumWithin theMade in Chimayco-working space, I held a transversal position as **Media & Communications Manager**, at the interface between strategy, content production, and audience support.Main Responsibilities:Visual Identity & PositioningDesign and deployment of the venue's identity: logo and variations, slogan, copywriting, graphic charter, and overall consistency of materials.Digital Strategy & Web DevelopmentManagement of digital tools: website, social networks, e-commerce, newsletter.Content structuring, visibility optimization, and support for hosted projects.Content Creation & Communication MaterialsArtistic direction and layout of print and digital materials: magazine, brochures, folders, packaging.Production of visual content consistent with the venue's identity.Conducting photo shoots (communication, advertising, e-commerce).Knowledge Transfer & TrainingLeading training sessions and workshops on social media, blog management, and best practices for digital writing and communication.This role combines **strategic vision, operational expertise, and pedagogy**, within an institutional, entrepreneurial, and cultural context.
- Merluo ConsultingExpert Business DeveloperCONSULTING AND AUDITSApril 2011 - November 2012 (1 year and 7 months)Anvers, BelgiumMerluno is a consulting firm specializing in accelerating the commercial and strategic growth of SMEs and corporate companies, with nearly 20 years of experience in supporting organizations towards broader markets and sustainable growth strategies.My role asExpert Business Developerat Merluno Consulting focused on creating measurable value for organizations of various sizes, with adual strategic and operational approachto business development.Key Responsibilities:
- Define and manageLead Generationstrategies to increase qualified opportunities and improve prospect-to-client conversion rates in **complex B2B contexts**.
- EnsureProject Managementfor structured commercial initiatives, guaranteeing action tracking, stakeholder coordination, and timely delivery.
- Provide structured support to sales teams (**Sales Support**) to optimize pitches, arguments, and closing processes, while ensuring alignment with **business objectives**.
- Manage **trilingual and international clients**, with fluent communication in **French, English, and potentially Dutch**, for projects with high client interaction.
- Act as astrategic interfacebetween growth vision and operational execution, providing recommendations based on market analysis and campaign performance.
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Education
- Master's degreeIHECS2007Master's degree