Nicolas Vaneeathan

Within the Dassault Systèmes subsidiary, Spatial Corp, I was led to:

• Understand the client's business(es), its functional and technical context, and then improve the Marketing Hub module.

• Analyze the customer base and define the appropriate segmentation and scoring

• Conduct design workshops and configure the HubSpot CRM for optimal organization of the client's sales process

• Define, implement and/or optimize conversion paths

• In collaboration with the Marketing department, the Commercial department using Microsoft Dynamics CRM, define and manage the operational and technical implementation of marketing automation: relationship marketing, email sequences and workflows based on customer segments and life cycles (acquisition, onboarding, activation, nurturing, retention, loyalty, reactivation…)

• Model the marketing & sales funnel and configure the sales process (stages of the sales pipeline) as well as the rules for passing leads between the marketing and sales teams

• Implement a process for qualifying and cleaning customer and prospect databases

• Manage the specifications and implementation of integrations (API) with the company's third-party systems

• Define and monitor key performance indicators: deployment of KPIs monitoring dashboards

• Train and coach users to support skills development and tool adoption

• Support the evolution of CRM and marketing automation as well as its integration into the existing IS & Data ecosystem

Hubspot technical referent. I was in charge of updating the Hubspot CRL within all the Group's subsidiaries. Implementation of workshops and a communication plan.

Completion of 2 projects. Sales Cloud and Consumer Goods Cloud modules: Collect and formalize the needs of each client. Translate remote Customer Relationship objectives into action plans. Formulate tailor-made solutions. Carry out tests and acceptance of CRM solutions. Monitor the deliverability of a CRM tool after on-site deployment. Implement and configure a CRM and back office solution by linking the business teams, the IT department, etc. Structure customer data flows to feed Customer Relationship. Facilitate technical workshops.