Freelancer profile translated to English.
Back to original languageAbout Nicolas
Having grown up with the internet, I quickly became interested in how it works and its mechanics. It was therefore natural that I pursued studies related to web professions and was able to join companies that see the internet as new ways to reinvent our daily uses.
With 8 years of experience in traffic acquisition, I have developed versatility in techniques that allow me to define the best acquisition strategies to achieve set objectives while ensuring a return on investment.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Free2moveSEO ConsultantAUTOMOBILEFebruary 2020 - August 2022 (2 years and 6 months)Paris, France
- TravelCarAcquisition ManagerTRAVEL AND TOURISMFebruary 2017 - February 2020 (3 years)Île-de-France, France- Management of SEA campaigns in over 20 countries with a focus on ROI in competitive sectors - Management of a budget of over 4 million euros annually- Establishment of a comprehensive SEO strategy (on-site and off-site) for 3 different sites in 6 different languages- Implementation and management of a lead acquisition strategy on Facebook Ads- Management of LinkedIn campaigns to generate highly qualified B2B leads- Automation of follow-up emails and planning of a newsletter strategy- Preparation of weekly and monthly reports to track acquisition performance and profitability- Management, training, and support of a team of 5 people- Implementation of website tracking via Google Tag Manager- Coordination of projects with the technical team to improve products (performance & UX)
- DalenysSEO ConsultantDecember 2015 - February 2017 (1 year and 2 months)92300 Levallois-Perret, FranceDevelopment of natural referencing for the Mailorama.fr website. My actions consist of:• Semantic and technical audits• Competitive analysis• Content strategy (Creation of thematic silos to improve the site's presence in new themes)• Content creation (editorial guidelines)• Analysis of logs, errors, crawl, and customer journeys• Selection and configuration of monitoring tools• Position tracking• Performance analysis and issuance of recommendations for corrective actions (Specifications)• Competitive benchmarking
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Education
- Web ProfessionsHETIC2012Métier du Web
- Commerce degree specializing in Digital, Digital MarketingPro License MATIC: Marketing and NTIC2011Licence de commerce spécialisée en Digital, Marketing Digital