Freelancer profile translated to English.
Back to original languageAbout Nicolas
Communication & Reputation Consulting
With nearly 15 years of experience in corporate communication and reputation management, I support companies – from startups to multinationals – in defining and executing effective and differentiating communication strategies.
My expertise:
✅ Communication & Influence Strategy – Definition of strategies aligned with business and reputational challenges.
✅ Crisis Management & Sensitive Communication – Anticipation, management, and rapid response to media and institutional crises.
✅ Press Relations & Public Affairs – Development of key messages, management of relationships with media and influencers.
✅ Storytelling & Content Creation – Design of engaging narratives to enhance the visibility and credibility of organizations.
✅ Events & Stakeholder Engagement – Organization of high-value public speaking opportunities and proximity initiatives.
What sets me apart?
- A pragmatic and data-driven approach: I rely on perception studies and concrete insights to guide communication strategies.
- A hybrid profile: 10 years in agencies + 5 years at Amazon, where I led corporate communication and crisis management in France.
- An ability to navigate complex environments: hyper-growth startups, scale-ups, large groups, companies in crisis.
What I bring to my clients:
- A strategic vision that goes beyond simple communication: every action is part of a reputation and business dynamic.
- A rapid and effective execution capability: I know how to manage crisis situations, structure public speaking, and engage key audiences.
- A solid network of journalists, influencers, and decision-makers, in France and internationally.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Toulouse (up to 10km), Biarritz (up to 10km), Pau (up to 10km)
Experience
- AmazonSenior Manager, Corporate CommunicationJanuary 2022 - December 2024 (2 years and 11 months)Paris, France📢 Definition of corporate communication strategy focused on the company's socio-economic contribution in France (employment, taxation, logistics expansion, growth of French SMEs, charitable actions).🎯 Design and deployment of 360 communication campaigns (press relations, social media, influence, events, public affairs, media plans).🎙️ Training for the company's senior executives in public speaking (creation of key messages, media training for spokespersons, including the CEO, Marketplace Director, Logistics Director, and the Director in charge of the company's charitable actions).🔍 Management of semi-annual perception studies to build and amend the strategy based on the expectations of the company's target audiences.
- AmazonPR Manager, Crisis CommunicationDecember 2019 - December 2021 (2 years)Paris, France🔥 Management of crisis communication in France, including the COVID crisis, issues related to the company's logistics expansion, relations with employees and representative unions, the environmental impact of Amazon's activities in France, the customer experience on the site (defective products, online scams, counterfeits), etc.📰 For each crisis, development of key messages and management of media relations.🎙️ Training of company spokespersons to ensure clear and controlled public statements to the media during crises.
- BCWSenior Account DirectorDecember 2017 - December 2019 (2 years)Paris, France🎯 Development of tailor-made communication strategies for clients in very diverse sectors (tech, FMCG, entertainment).👥 Supervision of multidisciplinary teams (3 to 8 consultants) to ensure the deployment of integrated communication campaigns (press relations, social media, influence, public affairs, and events).💼 Management of a client portfolio representing ~ EUR 500k in fees per year. Key clients: Sopra Steria, BRITVIC Group (Teisseire, Moulin de Valdonne), International Workplace Group (Spaces, Regus), Antalis.
Recommendations
CGHB
+2
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Education
- Executive MBACELSA Paris-SorbonneLe MBA du CELSA est un programme conçu pour les cadres et dirigeants confrontés aux grandes transformations économiques, numériques et sociétales. À l’intersection de la communication, du leadership et de la stratégie, il forme des décideurs capables d’anticiper les mutations de leur secteur et de piloter des changements complexes avec une approche innovante et responsable. Porté par un enseignement d’excellence associant chercheurs, experts et praticiens de haut niveau, le MBA du CELSA offre une immersion unique dans les dynamiques contemporaines du pouvoir, de l’influence et de la réputation, permettant à ses diplômés d’affirmer un leadership éclairé et impactant.
- Bachelor's & Master's in Public and Political Strategy and Decision-MakingInstitut Supérieur du Management Public et Politique2011Licence & Master en stratégie et décision publique et politique