Freelancer profile translated to English.
Back to original languageAbout Nicolas
Senior Product Designer // UXR, UX, UI & Interactive Designer
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With over 10 years in Parisian digital agencies and almost 10 years as a Freelancer, I have acquired solid experience in digital design, demonstrating technical expertise and recognized creative application. Bulgari, Hennessy, Disney, Blizzard, Sony are just some of the interactive and creative references I have had the opportunity to work with successfully. All these projects share a common goal: an optimal interactive experience that best meets the needs of the business and users.
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Adobe, Bayer, Biotherm, Blizzard, BMW, BNP, Bulgari, Cacharel, Caisse d'Epargne, Canal Plus, Cartoon Network, Disney, EA Games, EDF, Eurosport, Fauchon, FFF, Fiat, Française Des Jeux, France Télévisions, Gallimard, Guerlain, Heineken, Hermès, Jean Paul Gaultier, L’Oréal, Laboratoires Vichy, Lacoste, La Poste, Le Figaro, Le Tanneur, LVMH, MAAF, Martini, Marvel, Microsoft, Netflix, Neuflize OBC, Nikon, Nouvelles Frontières, Novartis, Opel, Orange, Orangina, Pernod Ricard, Philips, PMU, PSG, RATP, Renault, Salomon, SFR, Shiseido, Sony, Studio Canal, Subaru, Technicolor, The Kooples, Thierry Mugler, Tignes, Ubisoft, Universal, Wargaming, Warner Bros
French
Native or bilingual
English
Conversational
German
Conversational
Can work on-site
Paris (up to 50km), Paris (up to 100km), Grenoble (up to 100km), Lyon (up to 100km)
Experience
- Le Groupe La PosteLead Product DesignerPUBLIC SECTOROctober 2022 - December 2024 (2 years and 2 months)Issy-les-Moulineaux, FranceComplete redesign of the package tracking experience focused on mobile first=> ~500M visitors in 2023, which is more than 51% of laposte.fr traffic and +75% of mobile visits.
- Business objective: "How to engage the audience towards commercial and non-commercial journeys?"
- User objective: "Track the delivery of their mail/package in the clearest and most understandable way possible while offering an enriched and personalized experience" => the "personalization" aspect being a vector to respond, in part, to the business objective.
- Key concept: Make the user an "active" participant in their tracking.
The entire Product Designer scope was deployed:- Primary and secondary research
- Close collaboration with the business (including commercial aspects)
- Workshop facilitation
- Advanced prototyping
- User testing conduction
- Creation of complex matrices to effectively contribute to the writing of business rules
- Co-writing of user stories
- Strong support during development handover and acceptance phases
- A/B tests, online surveys, verbatim analysis
- Continuous improvement
Other additional missions proactively integrated, including one focused on e-commerce issues:=> In-depth analysis and redesign of La Poste's Marketplace:- Definition of key improvement areas to further engage a massive audience (especially from the Tracking service) and increase average order value and conversion rate.
- Improvement of the product page to enhance understanding through prioritization and hierarchy of product information, ultimately increasing the add-to-cart rate.
- Redesign of the product list and filter management.
- Audit and recommendations to improve the checkout process (cross-functional for various La Poste online journeys).
- Disneyland ParisUX / UI Designer & DesignOpsE-COMMERCEMay 2019 - September 2020 (1 year and 4 months)Marne-la-valée— Redesign of the e-commerce site for booking stays on disneylandparis.com— Implementation of communication channels between Digital Design departments— Implementation of the Design System (lead) for disneylandparis.com— Structuring and centralization of the Digital Design hub— Art Direction— UI creation and prototyping& more
- FreelanceDigital Art Director // UX / UI, Interactive DesignerDIGITAL AND ITJanuary 2014 - Today (12 years and 5 months)
Reviews
Recommendations
FU
FU
+1
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Education
- Multimedia Designer and Producer Diploma (with honors)EFFICOM Paris2005
- University Diploma in Technology in Multimedia Services and Networks (SRC)Université de Haute Alsace2004