Freelancer profile translated to English.

Description

I have developed in the digital age and am very proficient with technologies and social media tools, with a history of successfully creating and complementing social media programs with vendors.

With experience in leading new business and category development processes, and over 6 years of experience in the e-commerce sector, I have a grasp of its entire ecosystem.

Languages

Spanish
Native or bilingual

Workplace preferences

Can work on-site

Santiago (up to 50km)

Cheil Chile
CRM Data Analyst Business
E-COMMERCE
April 2024 - May 2026 (2 years and 1 month)
Santiago de Chile, Chile
Senior Analyst focused on measuring the performance and optimizing CRM campaigns. Specialist in extracting, cleaning, and analyzing complex data to transform it into executive reports and actionable insights that facilitate strategic business decision-making.

Responsibilities and impact:
Monitoring campaign performance through key KPIs: Open Rate (OR), Click-to-Open Rate (CTOR), conversion rate, and customer segment behavior.
Management of advanced databases for creating efficient audience flows and segmentations.
Key platforms: Adobe Analytics, Advanced Microsoft Excel.
CRM & Email Marketing Automation Microsoft Excel E-commerce Management Data Analytics Pricing Strategy
Ecomsur (Infracommerce)
Senior E-commerce Analyst Regional Web Service
E-COMMERCE
January 2023 - February 2024 (1 year and 1 month)
Santiago de Chile, Chile
Regional manager for the international Dockers LATAM account, managing end-to-end digital presence and commercial execution in the markets of Peru, Mexico, and Chile.

Responsibilities and impact:
Coordination, planning, and comprehensive execution of pricing strategies, discounts, and commercial promotions at a regional level.
Product publication and digital catalog optimization, ensuring a consistent omnichannel experience.
In-depth analysis of digital campaign performance and generation of strategic reports to propose improvements in future commercial activations.
Key platforms: VTEX.
E-commerce Management Pricing Strategy VTEX Microsoft Office COMMERCIAL STRATEGIES
HITES
Digital Product Manager / E-commerce Category Manager
E-COMMERCE
January 2018 - August 2022 (4 years and 7 months)
Santiago de Chile, Chile
Leadership of the commercial strategy, development, and optimization of digital categories and products focused on maximizing the online shopping experience and the profitability of the digital channel.

Responsibilities and impact:
Negotiation with suppliers, definition of catalog assortment, pricing strategies, and strict control of stock and inventory turnover.
Complete management of the digital product lifecycle based on analytical metrics of conversion, traffic, and user behavior.
Continuous monitoring of business KPIs: Conversion Rate (CVR), Time on Site, Margin, and Market Share.
Coordination with multidisciplinary teams: Technology, Marketing, Supply Chain, and Operations.
Key platforms: Salesforce, IBM Management Center.
E-commerce E-Commerce Strategy COMMERCIAL STRATEGIES Pricing Strategy E-commerce Management

Be the first to recommend Nicolas

Help this freelancer shine by sharing your experience working together.

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

Baptiste Duhen

Fullstack developer

4.6

(4)

Amed Hamou

Senior Lead Developer

(2)

Audrey Champion

Web developer

4.3

(3)

Signup to reveal

Nicolas Serrano

E-commerce Strategy Consultant & CRM Growth Analyst

About Nicolas

Experience

Recommendations

These freelancer profiles also match your criteria

Skill set

Categories