Freelancer profile translated to English.
Back to original languageAbout Nicolas
Hello,
I am Nicolas,Growth Marketing Strategy Expert**, specializing in the design and management of customer acquisition campaigns, with **Media Buying(Meta Ads, Google Ads, TikTok Ads, TikTok Shop) as a pillar, integrated into a global approach focused on sustainable growth and profitability.
My background is hybrid**: Nearly 4 years in corporate finance (M&A, strategy, audit) have equipped me with an analytical vision, before founding my own **e-commerce studioin 2021. There, I designed and developed five D2C brands in various niches with deploymentin**Europe**.
This dual expertise allows me to transform every challenge into an opportunity, by combining strategic vision, marketing creativity, and intelligent customer acquisition management.
🎯My goal**: to make customer acquisition a powerful lever for **profitableandsustainable**growth**, by reducing your CAC and maximizing your ROAS.
I can assist you according to your needs at every stage of your project:
🔍 Comprehensive Auditof your marketing strategy and conversion funnel to identify your growth opportunities and optimize your customer journey.
📍 DesignandExecutionof a tailor-made Go-to-Market strategy, based on precise segmentation and targeting, clear positioning, a differentiating value proposition, and a coherent marketing mix, integrated into an omnichannel acquisition system (Meta Ads, TikTok Ads, Google Ads, Email, SEO, Influencer).
📈 Managementof your Media Buying campaigns with tracking of strategic KPIs, to optimize ROAS, CAC, and LTV, while automating marketing for effective scaling.
👉Shall we discuss your project?I would be delighted to contribute to your success.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Dutch
Basic
Remote only
Primarily works remotely
Experience
- Studio E-commerce / D2CFounderE-COMMERCESeptember 2021 - Today (4 years and 9 months)Paris, France- Design and development of five D2C e-commerce brands with growth in Europe and a profitable model.- Development ofGo-To-Market (GTM) strategiesand management of omnichannelcustomer acquisition campaignson Social Media (**Meta Ads**,TikTok Ads**, **Google Ads**, **Email Marketing**), combined with **SEOand content levers to support profitable and sustainable growth, while reducingCACand maximizing **ROAS**.-Automationof marketing processes and creation ofinnovative advertising campaigns**, combining **storytellingandmarketing creativity**, notably powered by **artificial intelligenceto reduce customer acquisition costs and optimize ROAS.-Analytical managementof strategic KPIs (ROAS, ROI, CAC, LTV, margins, etc.) via dedicated dashboards, enabling continuous optimization of marketing actions, controlled management of cash flow and financial profitability.
- FINEXSI, Cabinet Indépendant d'Expertise et de Conseil FinancierAnalyst – Audit & Transactions – Financial ValuationsCONSULTING AND AUDITSSeptember 2019 - May 2021 (1 year and 8 months)Paris, France- Support for executives on divestiture, acquisition, and capital restructuring operations, through financial due diligence (Buy-side / Sell-side), financial modeling, and assistance in drafting decision-making reports.- Drafting and presentation of strategic financial valuations (company valuations, exchange parity analyses, fairness opinions) in various contexts (mergers, contributions, litigation).- Conducting statutory audits (statutory and consolidated accounts) for unlisted groups of various sizes (from €5 million to €4 billion in turnover) and reporting to financial departments.- Identification and analysis of accounting, legal, and operational risks across several sectors (audiovisual, industry, tech), with the production of structured deliverables (summary slides, reports), directly usable for general management decisions.
- OAKLINS FRANCE, Banque d'Affaires Mid-MarketM&A Analyst – InternshipPRIVATE EQUITYAugust 2018 - March 2019 (7 months)Paris, France- Participation in the execution of divestiture, acquisition, and fundraising mandates (valuation, modeling, business plan construction), in direct contact with the management of SMEs and mid-cap companies in various sectors (Industry, Retail, Tech, etc.).- Contribution to the drafting of high-value strategic documents (pitch books, information memorandums, teasers) for investment funds, industrial buyers, or financial partners.- Performing financial modeling and valuation analyses (stock comparables, transaction multiples) to support asset valuation and guide negotiations.- Active involvement in meetings with management to analyze the financial structure, strategic positioning, and growth prospects of target companies.
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Education
- Master of Science in International Financial Analysis – Accredited by the Conférence des Grandes ÉcolesNEOMA BUSINESS SCHOOL2018- Finance d'entreprise (Comptabilité et analyse financière)
- Bachelor of Business Administration (B.B.A.) International Business and Management Studies – Double degree with HonorsAVANS UNIVERSITY OF APPLIED SCIENCE2016- Strategie Marketing - Entreprenariat - Stratégie d'entreprise - Finance d'entreprise (Comptabilité - Analyse financière) - Droit des affaires - Supply Chain