Nicolas Schiavon

Bilingual French / English. Passionate about natural referencing (SEO) for over 26 years, I lead the SEO agency Metadosi, where I support clients from all sectors (automotive, real estate, wellness, hospitality, tourism, sports, etc.) in developing and implementing high-performing SEO strategies in French, English, Italian, and other languages. My expertise covers the entire SEO spectrum: SEO Consulting: Audit, strategy, and tailor-made support to optimize website visibility. SEO Content Management: Creation and optimization of multilingual content aligned with search intent. Semantic cocoon creation: Development of strategic content structures to improve internal linking and maximize SEO potential. Multilingual SEO: Deployment of strategies adapted to international markets to maximize reach and conversion. Since 2021, I have been leveraging the potential of artificial intelligence (AI) in my processes. I have developed my own AI-based tools for producing SEO-optimized content, enabling the generation of qualified traffic and attracting high-value prospects. I also manage a network of over 200 niche sites, used for both SEO research and development and for creating quality backlinks. My vision of SEO is based on a data-driven approach, combining technological innovation and a deep understanding of user needs, to offer my clients measurable and sustainable results.

As a Digital Sales Engineer at DataFirst, my role is to work with automotive dealership clients to help them implement their digital strategy in their businesses. By adopting the NetDirector Trinity approach, our platform offers more opportunities (leads) to the automotive dealerships I work with closely. This has allowed me to continue developing relationships in all aspects of their business by combining a strategic marketing approach with the benefits of the NetDirector platform.

Establishment of 3 research activity divisions: Digital:

• Develop and manage all websites and consider mobile applications.

• Create and develop digital projects, for loyalty and acquisition.

• Define and manage the social media strategy for Carideal SMO (Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest).

• Optimize website visibility on digital platforms (natural referencing SEO, SEA).

PRM/CRM Databases:

• Create & enrich the customer and prospect database, with a multichannel strategy in mind.

• Deploy relational programs and cross-channel marketing campaigns.

• Define the strategy and deployment of targeting tools.

Sales Effectiveness:

• Deploy the CRM strategy and digital tools for company employees.

• Develop and optimize lead generation for the company's various activities and ensure its commercial effectiveness.

Cross-functional:

• Budget management.

• Implementation and monitoring of digital marketing and CRM performance indicators.

• Continuous monitoring of evolving trends and technologies.

Creator of one of the first and largest French automotive sites at the time.