Freelancer profile translated to English.
Back to original languageAbout Nicolas
I help luxury and beauty brands with their strategic decisions related to in-store experience, customer relationships, and retail desirability.
Founder of **Retailoscope**, I advise retail, customer experience, and marketing management on four major challenges:
- Defining or evolving acustomer experience strategyconsistent with the brand's positioning;
- Structuring aVIC strategyand designing relational experiences with high perceived value;
- Auditing the actual in-store experience to identify gaps, irritants, and improvement levers;
- Informing retail decisions throughinternational strategic benchmarksand continuous field observation.
My expertise is based on the analysis of over150 stores and retail experiences per yearin the main luxury and beauty capitals.
I am also aretail columnist and producer for the Journal du Luxeand regularly speak in the media and at conferences on the evolution of luxury retail and customer experience.
Want to enhance your in-store experience, strengthen your VIC strategy, or challenge your retail direction? Let's discuss your challenges.
English
Fluent
Italian
Conversational
French
Native or bilingual
Can work on-site
Paris 08 Élysée (up to 10km)
Experience
- Coty SAS 0101Definition of a new luxury retail flagship formatFASHION AND COSMETICSJune 2023 - July 2023 (1 month)Paris, France
- RetailoscopeFounderCONSULTING AND AUDITSSeptember 2019 - Today (6 years and 11 months)Paris, FranceRETAILOSCOPE, these are two activities serving physical and omnichannel luxury retail:CONSULTING IN RETAIL STRATEGY & CUSTOMER EXPERIENCE IN THE LUXURY, BEAUTY, AND FASHION SECTORS▪️ Retail trend analysis▪️ Definition of the overall in-store customer experience▪️ Definition of the omnichannel and phygital customer journey strategy▪️ Design of in-store innovation strategy▪️ Digitalization of the customer experience and relationship in-store▪️ Digitalization of sales associate tools▪️ Founder's contributions in the press (Journal du Luxe, L'Obs, Forbes...)MEDIA DEDICATED TO THE PROMOTION OF INNOVATIVE STORES▪️ Presence on LinkedIn & Instagram▪️ + 28K followers▪️ Content sourcing and analysis▪️ Community Management▪️ Partnership executionMISSIONS CARRIED OUT:◾ Support for a major jewelry/watchmaking house in defining the digitalization strategy for stores and sales associates◾ Facilitation of workshops on retail trends◾ Creation of trend books◾ Strategic framing of a project on the omnichannel customer journey◾ Brand positioning revamp and e-commerce site creationSPEAKING ENGAGEMENTS:◾ Hub Institute◾ Journal du Luxe◾ Paris School of Luxury✉️ Contact me: [email protected]
- EquancySenior Consultant in Retail Strategy & Customer ExperienceCONSULTING AND AUDITSJanuary 2019 - August 2020 (1 year and 8 months)Paris, FranceRetail Missions: Revamp of the promotional strategy for a fashion brand, Design of Drive-to-store strategiesRelationship & Customer Experience Missions: Content strategy for loyalty programs, Design of customer journeys, Customer knowledge and definition of a relational strategyMarketing - Data Missions: Design of marketing & commercial use cases for the implementation of a data lake, Creation of customer segmentationsDevelopment of a growth strategy offering for DNVBsSupervision of junior & senior consultantsBusiness development
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Education
- Master of Management ESCKedge Business School2012
- Classe Préparatoire Grandes EcolesLycée Berthollet2008
Certifications
- BULATS - Level C1Inlingua2008