Freelancer profile translated to English.
Back to original languageAbout Nicolas
Digital Strategy Expert | SEA & SMA | Analytics
Hello! My name is Nicolas, and for over 8 years, I've been assisting advertisers with their digital acquisition strategies, whether on Google Ads, Facebook Ads, or in their performance analysis (Analytics).
I help you design and implement an acquisition strategy to support your company's growth and achieve your ROI goals.
I've had the opportunity to work with all kinds of clients (large groups, scale-ups, start-ups) in various sectors: ready-to-wear, real estate, sportswear, entertainment, cosmetics, banking, food...
My skills:
- Advertising account audits
- Creation and management of SEA (Google Ads, Bing) and Social (Meta Ads, Tiktok Ads, Pinterest Ads, Snapchat Ads) advertising campaigns
- Tracking (GTM), Analytics (Google Analytics), and automated reporting (Looker Studio, Supermetrics, Funnel, Google Sheet)
- Training on Google Ads, Facebook Ads, Google Analytics, Google Tag Manager, and Google Looker Studio.
✅ 70+ advertisers assisted for almost 10 years
✅ 8 years of experience in Digital Marketing, including 5 years in a Parisian digital agency and 3 years client-side
✅ +€15M /year in media budget invested on Google Ads, Facebook Ads, and other advertising platforms
✅ Ads training (Google, Meta, Pinterest, Tiktok) delivered to companies and dozens of consultants during my agency career
Contact me to discuss your project!
French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LÉA NATUREFreelance - CRO AuditMarch 2025 - March 2025
- CRO Audit of the leanature.com e-commerce site
- Definition and delivery of a roadmap for tests and optimizations
- ZefirFreelance - Acquisition ManagerREAL ESTATEDecember 2024 - March 2025 (3 months)Paris, France
- Audit of current advertising channels
- Management and optimization of SEA (Google Ads, Microsoft Ads) and SMA (Meta Ads, Tiktok Ads) campaigns
- Roadmap for tests and creative design
- Strategic recommendations on complementary channels to activate (SEO, Affiliation)
- Europcar Mobility GroupFreelance - PPC LeadTRAVEL AND TOURISMSeptember 2024 - February 2025 (5 months)Paris, France
- Definition and management of the SEA tender for all group accounts (several tens of millions € in media budget)
- Structuring of SEA team processes
- Definition and implementation of an ambitious roadmap for updating SEA practices
Reviews
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Education
- MSc Entrepreneurship & InnovationSKEMA Business School2016MSc Entrepreneurship & Innovation
- University Exchange (Master 1)North Carolina State University2014Echange universitaire (Master 1)