About Nicolas
French
Native or bilingual
Experience
- FincutExpert WhatsApp MarketingE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Implementation of the WhatsApp Marketing strategy for the brand (fashion/lifestyle e-commerce).Missions:- Complete WhatsApp setup + Shopify integration- Creation of marketing & utility templates (approved by Meta on the first try)- Deployment of 5 automated flows:- Abandoned cart (recovery within 1h / 24h)- Post-purchase (confirmation + cross-sell)- Post-delivery upsell- Automated review collection- Reactivation of inactive customers (90 days)- Monthly broadcast campaigns: segmentation, copywriting, A/B testing- Implementation of an AI agent for level 1 customer supportResults:→ +18% of recurring revenue generated via WhatsApp→ Average open rate: 96%→ 8x ROI on automated flows vs. email
- ARNTREALWhatsApp Marketing & Retention ConsultantE-COMMERCEJanuary 2025 - Today (1 year and 5 months)Strategic support on the WhatsApp channel to structure customer retention and boost recurring revenue.Missions:- Complete WhatsApp setup + Shopify integration- Redesign of the automated flows structure- Creation of welcome sequences + nurturing for new opt-ins- Launch of weekly broadcast campaigns (product drops, exclusive offers)- Continuous optimization of Meta's quality rating (moving from Medium → High)- Training of the internal team for autonomy on campaignsResults:→ +25% repurchase rate over 90 days→ +12% monthly revenue attributable to the WhatsApp channel→ WhatsApp opt-in base x3 in 4 months
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