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Nicolas ProvostNP

Nicolas Provost

Expert WhatsApp Marketing for E-commerce

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

Hi, I'm Nicolas 👋

For 3 years, I've been helping e-commerce brands (mainly DTC, Shopify) leverage WhatsApp as a marketing channel – not just as a support messenger.

Specifically, WhatsApp offers:
- 98% open rate (vs. 20% for email)
- 45-60% click-through rate
- 5 to 10x higher ROI than email for retention flows

But you still need to know how to use it without getting your Meta account banned, without spamming, and without spending 3 months figuring out the API.

That's where I come in.

🎯 WHAT I DO FOR YOU

→ Complete WhatsApp Setup
Meta verification, dedicated number, approved templates, Shopify integration

→ Creation of automated flows that generate revenue
Abandoned cart, post-purchase, upsell, review collection, reactivation, AI support

→ Broadcast campaigns (WhatsApp newsletters)
Segmentation, copywriting, templates that pass Meta validation

→ Audit + optimization of existing accounts
Quality rating, conversion rate per flow, opt-in strategy

→ Training for your teams
To ensure your autonomy after my involvement

📅 Available for one-shot missions (setup, audit) or recurring (monthly management of your flows + campaigns).

Talk to you soon 👋
Nicolas
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Fincut
    Expert WhatsApp Marketing
    E-COMMERCE
    January 2025 - Today (1 year and 5 months)
    Implementation of the WhatsApp Marketing strategy for the brand (fashion/lifestyle e-commerce).

    Missions:
    - Complete WhatsApp setup + Shopify integration
    - Creation of marketing & utility templates (approved by Meta on the first try)
    - Deployment of 5 automated flows:
    - Abandoned cart (recovery within 1h / 24h)
    - Post-purchase (confirmation + cross-sell)
    - Post-delivery upsell
    - Automated review collection
    - Reactivation of inactive customers (90 days)
    - Monthly broadcast campaigns: segmentation, copywriting, A/B testing
    - Implementation of an AI agent for level 1 customer support

    Results:
    → +18% of recurring revenue generated via WhatsApp
    → Average open rate: 96%
    → 8x ROI on automated flows vs. email
    Shopify whatsapp E-commerce WhatsApp Business WhatsApp Business API
  • ARNTREAL
    WhatsApp Marketing & Retention Consultant
    E-COMMERCE
    January 2025 - Today (1 year and 5 months)
    Strategic support on the WhatsApp channel to structure customer retention and boost recurring revenue.

    Missions:
    - Complete WhatsApp setup + Shopify integration
    - Redesign of the automated flows structure
    - Creation of welcome sequences + nurturing for new opt-ins
    - Launch of weekly broadcast campaigns (product drops, exclusive offers)
    - Continuous optimization of Meta's quality rating (moving from Medium → High)
    - Training of the internal team for autonomy on campaigns

    Results:
    → +25% repurchase rate over 90 days
    → +12% monthly revenue attributable to the WhatsApp channel
    → WhatsApp opt-in base x3 in 4 months
    WhatsApp Business API whatsapp WhatsApp Business Shopify

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