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Nicolas PringarbeNP

Nicolas Pringarbe

Supermalter

Senior Technical SEO Consultant - AI GEO Expert

€570/day
25 projects
Lille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

Hello! Senior Technical SEO Consultant and GEO Expert (Generative Engine Optimization), I help companies improve their visibility on Google AND new generative AI search engines (ChatGPT, Perplexity, Claude, Gemini).

With 10+ years of experience and clients like **Decathlon, Kaercher, Midas, Reworld Media, Maif, Accor Hotels**, I have mastered the evolution of SEO into the AI era.

My SEO & GEO Expertise:

Proprietary GEO Tool:I developed my own analysis and optimization solution for generative engines - AI visibility tracking, GEO scoring, automated recommendations

Generative AI Optimization:structuring for ChatGPT/Perplexity, rich snippets, semantic architecture for LLMs

Advanced Technical Audits:crawl, indexation, server logs, Core Web Vitals
Data & Automation: Python/Apps Script, custom dashboards via API

Migrations & Redesigns:complete technical management, redirect mapping, monitoring

What sets me apart:
🛠️ In-house GEO Tool: Exclusive solution to audit and optimize your AI presence
📊 Data-driven: Precise analyses based on concrete metrics
🐍 Python Developer: Ability to create tailor-made solutions
🤖 GEO Pioneer in France: I'm preparing your site for the 30% of searches that will go through AI in 2025

My Approach:understanding your sector to define a personalized strategy that positions you for both traditional AND conversational searches. My proprietary GEO tool gives you a unique competitive advantage.

**AI is transforming search**. Don't let your competitors monopolize the answers from ChatGPT and Google AI.


Contact me for a GEO audit with my proprietary tool and discover your AI visibility potential.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Mentrics GEO
    Development of the GEO Tool (Generative Engine Optimization) - Mentrics GEO
    July 2025 - Today (1 year and 1 month)
    Creation of Mentrics GEO - Proprietary Tracking Solution for AI Optimization

    I developed Mentrics GEO, a unique proprietary tool on the French market that revolutionizes the approach to GEO (Generative Engine Optimization) - the new frontier of SEO in the AI era.

    Problem Solved:
    With 60% of searches now including AI answers, companies are navigating blind regarding their visibility in ChatGPT, Claude, Gemini, and Perplexity. Mentrics GEO finally brings concrete data to this new territory.

    Solution Developed:

    Multi-AI Monitoring: Automated tracking of your brand's presence in the responses of 5 major AIs
    GEO Competitive Analysis: Positioning vs. competitors in AI responses
    Strategic Dashboard: Exclusive metrics to guide your GEO strategy
    Professional Reporting: Visual reports for decision-making

    Competitive Advantage for My Clients:

    Mentrics GEO allows me to offer a unique GEO consulting and optimization service based on real data, where most consultants still work on instinct. My clients benefit from:

    • Complete visibility on their presence in the AI ecosystem
    • Actionable insights to improve their GEO
    • A competitive edge by being among the first to master this channel
    • Measurable ROI on their optimization actions

    Results:
    Mentrics GEO is used in production to optimize my clients' AI visibility.
    GEO Generative AI Generative Engine Optimization SEO Support E-commerce SEO
  • Iperia
    Redirect Mapping and Htaccess file for 2 websites
    EDUCATION AND E-LEARNING
    May 2024 - June 2024 (1 month)
    Technical SEO support for the redesign of 2 websites. The core of the mission was to limit the SEO impact of the migration, as all URLs changed due to a CMS change.

    For this mission, I therefore:

    -Provided upstream supportin the migration processes to ensure the schedule was met and teams agreed on the operating procedures.

    - Created aredirect mapfor each site, so that each URL has its equivalent on the new site.
    Thiscorrespondence tableallows verification that all URLs are present on the new site, gives teams a visual overview of the new site and helps identify potential discrepancies, and most importantly, allows for the creation of redirection rules using the fewest lines in the Htaccess.

    - Wrote theredirection rulesfor the **Htaccess files**, using a maximum of regex and specific rules to create optimized Htaccess files, leading to better web performance.

    -Accepted the redirection rulesin my personal environment.

    - Accepted the redirection rules in the production environments.

    -Technical acceptance testingupon production deployment, to verify that all redirections were applied, but also that the sites were technically sound to avoid any SEO issues (Sitemap, robots.txt, canonical, performance, structured data, markup, indexing...).

    -Followed upin the following weeks on the proper indexing of new pages and any errors in Search Console.
    Redirect Mapping Technical SEO SEO Acceptance Testing Website Redesign SEO Redesign
  • Nicolas Pringarbe
    Senior Technical SEO Consultant
    CONSULTING AND AUDITS
    July 2023 - Today (3 years)
    Lille, France
    Freelance technical SEO consultant with 11 years of experience. I perform comprehensive SEO audits and tailor-made optimization actions to improve natural referencing.

    I work on numerous website redesign and CMS migration projects, which are crucial for SEO traffic. My role is to support you in maximizing benefits and avoiding pitfalls by offering:

    • In-depth technical analyses of production/pre-production environments
    • Strategic redirect maps to preserve SEO traffic
    • Personalized support based on your site's technical foundation

    Beyond redesigns and migrations, I can help you address technical debt, advise on SEO best practices, and train your teams.
    My expertise covers:

    • Detailed SEO audits and optimization of e-commerce sites (Prestashop, Magento, WooCommerce, and others)
    • Expert technical management of migrations and platform changes
    • Identification and correction of technical issues (content duplication, server errors)
    • In-depth on-page optimization (semantic markup, titles, meta descriptions, content)
    • Improvement of loading speed and page accessibility
    • Optimization of internal linking and effective redirect management
    • Advice on image optimization, site structure, and URLs
    • Competitive intelligence and monitoring of Google algorithm updates
    • Creation of detailed audit reports and technical SEO recommendations
    • Advanced proficiency in SEO analysis tools (Google Search Console, Screaming Frog, etc.)

    I also provide team training and support in implementing recommendations, ensuring sustainable skill transfer.

    My technical SEO expertise serves ambitious web agencies, SMEs, and e-commerce sites aiming to boost their search engine visibility. Contact me for a personalized audit or targeted SEO optimization actions.
    Google Search Console Log Analysis Redirect Mapping Robots.txt Semantic Markup SEO Migration CMS Migration Prestashop SEO WordPress SEO Optimization WordPress SEO Web Performance

Reviews

5.0

Out of 6 ratings

A

Anthony

CEO - ATLABS

Reviewed on 4/10/2026

Nicolas conducted a quality audit of our site. He is responsive, communicates well, and knows his subject.
C

Charlotte

Rofim

Reviewed on 11/18/2024

We are very satisfied with Nicolas's service, who understood our challenges well and responded to our issues with a clear plan, the right level of technical detail, and a relevant roadmap, in a timely manner. Thank you very much!

Recommendations

JZ
SP
Jamel Zbairi and 1 other person have recommended Nicolas

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Education

  • Tourism Sales and Production
    Cours Diderot
    2012

Skill set

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