About Nicolas
French
Native or bilingual
English
Fluent
Experience
- Mentrics GEODevelopment of the GEO Tool (Generative Engine Optimization) - Mentrics GEOJuly 2025 - Today (1 year and 1 month)Creation of Mentrics GEO - Proprietary Tracking Solution for AI OptimizationI developed Mentrics GEO, a unique proprietary tool on the French market that revolutionizes the approach to GEO (Generative Engine Optimization) - the new frontier of SEO in the AI era.Problem Solved:With 60% of searches now including AI answers, companies are navigating blind regarding their visibility in ChatGPT, Claude, Gemini, and Perplexity. Mentrics GEO finally brings concrete data to this new territory.Solution Developed:Multi-AI Monitoring: Automated tracking of your brand's presence in the responses of 5 major AIsGEO Competitive Analysis: Positioning vs. competitors in AI responsesStrategic Dashboard: Exclusive metrics to guide your GEO strategyProfessional Reporting: Visual reports for decision-makingCompetitive Advantage for My Clients:Mentrics GEO allows me to offer a unique GEO consulting and optimization service based on real data, where most consultants still work on instinct. My clients benefit from:
- Complete visibility on their presence in the AI ecosystem
- Actionable insights to improve their GEO
- A competitive edge by being among the first to master this channel
- Measurable ROI on their optimization actions
Results:Mentrics GEO is used in production to optimize my clients' AI visibility. - IperiaRedirect Mapping and Htaccess file for 2 websitesEDUCATION AND E-LEARNINGMay 2024 - June 2024 (1 month)Technical SEO support for the redesign of 2 websites. The core of the mission was to limit the SEO impact of the migration, as all URLs changed due to a CMS change.For this mission, I therefore:-Provided upstream supportin the migration processes to ensure the schedule was met and teams agreed on the operating procedures.- Created aredirect mapfor each site, so that each URL has its equivalent on the new site.Thiscorrespondence tableallows verification that all URLs are present on the new site, gives teams a visual overview of the new site and helps identify potential discrepancies, and most importantly, allows for the creation of redirection rules using the fewest lines in the Htaccess.- Wrote theredirection rulesfor the **Htaccess files**, using a maximum of regex and specific rules to create optimized Htaccess files, leading to better web performance.-Accepted the redirection rulesin my personal environment.- Accepted the redirection rules in the production environments.-Technical acceptance testingupon production deployment, to verify that all redirections were applied, but also that the sites were technically sound to avoid any SEO issues (Sitemap, robots.txt, canonical, performance, structured data, markup, indexing...).-Followed upin the following weeks on the proper indexing of new pages and any errors in Search Console.
- Nicolas PringarbeSenior Technical SEO ConsultantCONSULTING AND AUDITSJuly 2023 - Today (3 years)Lille, FranceFreelance technical SEO consultant with 11 years of experience. I perform comprehensive SEO audits and tailor-made optimization actions to improve natural referencing.I work on numerous website redesign and CMS migration projects, which are crucial for SEO traffic. My role is to support you in maximizing benefits and avoiding pitfalls by offering:
- In-depth technical analyses of production/pre-production environments
- Strategic redirect maps to preserve SEO traffic
- Personalized support based on your site's technical foundation
Beyond redesigns and migrations, I can help you address technical debt, advise on SEO best practices, and train your teams.My expertise covers:- Detailed SEO audits and optimization of e-commerce sites (Prestashop, Magento, WooCommerce, and others)
- Expert technical management of migrations and platform changes
- Identification and correction of technical issues (content duplication, server errors)
- In-depth on-page optimization (semantic markup, titles, meta descriptions, content)
- Improvement of loading speed and page accessibility
- Optimization of internal linking and effective redirect management
- Advice on image optimization, site structure, and URLs
- Competitive intelligence and monitoring of Google algorithm updates
- Creation of detailed audit reports and technical SEO recommendations
- Advanced proficiency in SEO analysis tools (Google Search Console, Screaming Frog, etc.)
I also provide team training and support in implementing recommendations, ensuring sustainable skill transfer.My technical SEO expertise serves ambitious web agencies, SMEs, and e-commerce sites aiming to boost their search engine visibility. Contact me for a personalized audit or targeted SEO optimization actions.
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Education
- Tourism Sales and ProductionCours Diderot2012