Nicolas Poy Tardieu

- Market research, marketing mix, and 5P optimization, objectives defined based on growth opportunities and emerging market needs.

- Development of the brand development plan and associated actions, budget and schedule management.

- Creation of the conceptual product range, packaging, sourcing, negotiation with factories, prototype control, purchasing, legal compliance.

- Definition and management of the communication strategy, agency briefs, creation of sales support tools: catalog, technical sheets, photo and video shoots, customer experience dedicated tools, etc.

- Implementation of the entire digital ecosystem: image website, extranet portal, B2C online store.

- Planning of online communication: SEM monitoring, Google AdWords, CRM, customer experience optimization, creation of editorial line and content, contests, social media management, collaboration with influencers, coordination of different departments and external service providers.

- Implementation of B2B distribution in France and export, training, management, customer service, seminars.

- Results achieved: +25 countries, +20 French pro shops, 3 marketplaces including Decathlon, €850k revenue in 9 months.

- Marketing, communication, management, and/or brand creation consultant, commercial optimization.

- Adult training, executive coaching.

- Sectors: gastronomy, home catering, expertise and insurance, textiles, sports.

- Definition of international marketing strategy, offline and online communication actions (DTC site, image site, extranet), sales support tools.

- Creation and management of public sports events, promotion planning, media management.

- Organization of B2B seminars, product commercial launches, creation of sales tools.

- Social media management with agency.

- Optimization of partnerships and sponsorship with athletes and federations.

- Management of the export department (4 years): Revenue from $0.9M to $9.3M.