Freelancer profile translated to English.
Back to original languageAbout Nicolas
Expert PrestaShop & WordPress Consultant SEO Headless Commerce Astro Medusa.js
Web developer & performance-oriented natural referencing expert. +10 years of e-commerce, web development, and SEO experience
I assist SMEs, freelancers, and e-merchants in creating, migrating, and optimizing high-performance e-commerce stores with a simple goal: to improve your visibility, loading speed, and conversions.
As an SEO consultant and developer, I technically structure your site so that it ranks durably for the best SEO keywords in your industry.
My main specialty is the PrestaShop and WordPress ecosystem combined with technical SEO. I also work on modern Headless architectures with Astro + Medusa.js to design platforms that are much faster and more scalable than traditional e-commerce solutions. The goal? Powerful natural referencing and a frictionless user experience.
I regularly help companies modernize stores that have become slow or limited to migrate to faster, more stable, conversion-focused stacks. I anticipate your technical challenges (like PHP version obsolescence) to secure your traffic and sales.
Why work with me?
Dual expertise: Technical Development + SEO Consultant
Business vision focused on qualified traffic acquisition
Long-term technical support
I design sites capable of loading between 0.5 and 1 second to achieve top performance in the French e-commerce market. Optimal speed combined with precise targeting of your SEO keywords guarantees increased traffic.
My most requested services:
SEO Audit and SEO package
Resolution of complex bugs on PrestaShop
WordPress security maintenance and updates (PHP obsolescence management)
Aggressive loading time optimization (Core Web Vitals)
GEO SEO
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Go4ITWordPress Headless Development + Astro JS & Technical SEOMay 2026 - Today (1 month)Development of a modern and ultra-performant Headless WordPress site for GO4IT with an architecture based on Headless WordPress, Astro JS, and a technical SEO strategy implemented from the project's launch.The goal was to create a fast, scalable, and naturally optimized platform for search engines to improve Google visibility, SEO performance, and user experience on desktop and mobile.Implementation of a Headless WordPress architecture allowing complete separation of the WordPress back-office from the Astro JS front-end to achieve better performance, enhanced security, and extremely fast page loading.In-depth work on WordPress SEO and technical SEO with optimization of Core Web Vitals, loading time optimization, SEO-friendly HTML structure, meta tag optimization, schema markup, URL optimization, internal linking strategy, and preparation for Google indexing from the start of development.The project also includes front-end performance optimization with Astro JS, static page generation, rendering optimization, reduction of unnecessary JavaScript, and improvement of the Lighthouse score to boost SEO and user conversion.EEAT-oriented development (Experience, Expertise, Authoritativeness, Trustworthiness) with a structure designed to enhance brand credibility, improve user trust, and meet Google's new SEO requirements.Technologies used: Headless WordPress, Astro JS, WordPress SEO, Technical SEO, Core Web Vitals Optimization, Web Performance, JAMStack Architecture, Lighthouse Optimization, Schema Markup, Mobile Optimization, and Natural Referencing Strategy.
- BuroBatisSEO Consultant - WordPress ExpertMay 2026 - May 2026New company, we need to think about WordPress SEO before developing the WordPress site.SEO audit of the main competitor and their SEO keywords. We are in a very relevant SEO strategy for the client. SEO copywriting, yes, because writing aimlessly cannot guide Google bots. It must be optimized as much as possible for search engines.WordPress SEO must be considered from the creation of the WordPress site. A good WordPress structure, good internal SEO linking, optimized SEO copywriting, and technical SEO optimization allow for improved natural referencing on Google. A WordPress site without an SEO strategy loses a lot of visibility on search engines.We analyze SEO keywords, competitor SEO performance, WordPress structure, and WordPress optimization to create a high-performance WordPress site. WordPress SEO also involves site speed, SEO tags, SEO content, SEO-optimized images, and a clean user experience for Google.Today, developing a WordPress site without considering natural SEO referencing is a mistake. Each WordPress page must be SEO optimized for Google with relevant SEO copywriting, consistent SEO keywords, and a clear WordPress structure for search engines.
- XternalisSEO Expert & Astro Developer | Ultra-Fast & Google-Optimized Showcase WebsiteCONSULTING AND AUDITSApril 2026 - Today (2 months)Lille, FranceCreation of a high-performance showcase website with Astro, designed to maximize SEO visibility and conversions. This project for Xternalis combines modern development, advanced technical optimization, and results-oriented SEO strategy.On the development side, use of the Astro framework to generate an ultra-fast website (near-instant loading), with an architecture optimized for search engines. Implementation of best practices: semantic HTML, structured tags, responsive design, accessibility, and Core Web Vitals optimization (LCP, CLS, INP).On the SEO side, implementation of a complete strategy including:Technical SEO AuditStrategic keyword researchOn-page optimization (titles, meta descriptions, Hn, content)Internal linking structurePerformance optimization (key factor for referencing)The site is designed to capture qualified traffic, improve Google ranking, and convert visitors into leads through a clear, conversion-oriented UX.Business-oriented approach: every technical or SEO choice is guided by a concrete objective (visibility, acquisition, conversion). Result: a fast, scalable site, ready to perform long-term.Stack used: Astro, HTML, CSS, JavaScript.
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Education
- WordPress & PrestaShop Web Developer (Site Creation and E-commerce)Openclassrooms2014Formation orientée développement web et création de sites internet avec les CMS WordPress et PrestaShop. Compétences acquises : création de site web professionnel, développement WordPress, création de site e-commerce avec WooCommerce et PrestaShop, intégration HTML/CSS, optimisation SEO, gestion de contenu CMS, personnalisation de thèmes et plugins, optimisation des performances et maintenance de sites web. Maîtrise des outils et technologies utilisés pour la création de sites vitrines, landing pages et boutiques en ligne : WordPress CMS, WooCommerce, PrestaShop CMS, SEO technique, optimisation du référencement naturel, responsive design, UX/UI et performance web. Cette formation m’a permis de développer des compétences complètes pour accompagner les entreprises, indépendants et e-commerçants dans la création de sites web performants, optimisés pour le référencement Google et adaptés aux besoins business.
- AI & Automation Developer with Cursor (AI Assisted Development)Self-training / Continuing Education2025Formation orientée développement assisté par intelligence artificielle avec l’éditeur Cursor AI et les outils modernes de développement. Compétences acquises : développement assisté par IA, génération de code avec intelligence artificielle, automatisation de tâches, création d’outils SaaS, développement d'applications web, optimisation du workflow développeur et productivité avec l’IA. Utilisation des technologies modernes pour accélérer le développement : Cursor AI, génération de code avec modèles de langage, intégration API, automatisation de processus, scripting et prototypage rapide d’applications. Cette formation permet de concevoir plus rapidement des solutions web, outils internes, automatisations et produits digitaux grâce à l’intelligence artificielle et aux nouvelles pratiques de développement augmentées par l’IA.
Certifications
- Google SEOGoogle2025
- SEO Expert & Content StrategyHubSpot Academy2024