Freelancer profile translated to English.
Back to original languageAbout Nicolas
Tailored digital strategies to achieve your goals
Digital marketing consultant since 2016, including 6 years in an agency. I have supported VSEs/SMEs, associations, local authorities, and large groups in the B2B, B2C, and public sectors to optimize their online results and address their specific digital challenges.
I offer:
1. Personalized Support
**Analytical Marketing**: SEO audits, data analysis, evaluation of your current strategy, consistency of your positioning (channels, media, strategy…), market research, and competitor benchmarking.
**Strategic Marketing**: Strategic diagnostics (SWOT) with a digital focus and development of realistic and coordinated action plans, including the proposal of channels, media, and tools adapted to your needs.
**Operational Marketing**: Deployment of recommended strategies and referral to specialized professionals where applicable.
2. Multichannel Approach
- Search Engines: SEO, SEA (Google, Bing)
- Social Networks: SMO, SMA (LinkedIn, Facebook, Instagram, …)
- Emailing, marketing automation, CRM
- Reporting and creation of interactive decision-making dashboards
This versatility allows me to have a comprehensive view to orchestrate a global strategy, effectively coordinate all levers and actions, and delve into each specific aspect.
3. High-Performance and Recognized Tools
- **Tracking & Web Analytics**: GA4, GTM, Matomo, Matomo Tag Manager, Looker Studio,
- **SEO**: Search Console, SEMRush, Ubersuggest, Thot SEO, Outiref, 1.fr.
- **SEA & Social Ads**: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta Ads
- **Marketing Automation**: Brevo, HubSpot, Mautic
Free Consultation
Let's discuss your needs and see how I can concretely help you.
Contact me to schedule our first conversation and let's develop a digital strategy that suits you.
French
Native or bilingual
English
Fluent
Italian
Fluent
Can work on-site
Lyon (up to 20km)
Experience
- EOLAS, groupe Business & DecisionDigital Marketing & Web Analytics ConsultantFebruary 2018 - December 2021 (3 years and 10 months)Lyon, France
- EOLAS – Pre-SEO audit for agency prospects
- Implementation of tracking plans via Matomo and Google Tag Manager
- Reporting: Monthly monitoring and analysis via Google Data Studio
- SEO: Audits, textual content writing, and optimizations
- Digital Advertising: Ad creation, targeting, optimizations, and reporting on Google (Search, Display & YouTube), Facebook & LinkedIn Ads platforms
- Clients I have collaborated with: Departmental Councils (Charente-Maritime, Yonne, and Loire), FNAIM (real estate), Solutions & Co (economic development agency for the Pays de la Loire region), INERIS (public institution for industrial risk management), Oros (vibration and acoustics measurement systems), Encyclopedia of Energy...
- SANOFI PASTEURWeb Analytics Project Manager (On-site Mission)March 2018 - December 2020 (2 years and 9 months)Lyon, France
- Google Analytics Training and Support: Awareness and guidance for novice website managers
- Tracking: Support for objective tracking (Google Analytics and Tag Manager)
- Reporting: Assistance in creating a global tracking model (+/- 100 websites worldwide) and integration of new websites
- Coordination of a global corrective action plan with country managers
- KombizInbound & Marketing Automation SpecialistSeptember 2016 - August 2017 (11 months)1 Espl. François Mitterrand, 69002 Lyon, France
- Marketing Automation campaigns creation (software : Kompulse)
- Inbound Marketing strategies monitoring
- Articles writing for www.kombiz.fr (inbound) & www.kompulse.com (marketing automation)
- Call To Action Designer (Photoshop)
- Email / Forms / Landing Pages creation (Marketing Automation, HTML & CSS)
- Google Analytics reports (via Google Sheet & Google Tag Manager)
Reviews
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Education
- Bachelor in Business Administration - BBA, Digital Management & Web StrategyBBA INSEEC ECE Lyon2016Bachelor in Business Administration - BBA, Digital Management & Web Strategy
Certifications
- SEO - Certified and Tutored Livementor TrainingLIVEMENTOR
- HubSpot Marketing Hub SoftwareHubSpot Academy