Freelancer profile translated to English.

Description

I am a Marketing expert with recognized international success within global organizations and with concrete results. I have collaborated with teams cross-functionally to define local/international strategies while excelling in the implementation of these strategies in both B2B and B2C fields.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

RollingFunds,
Head of Marketing & Partnerships
SOFTWARE PUBLISHING
April 2024 - Today (2 years and 4 months)
Paris, France
• Development of the Go-to-Market: identification of product market fit, definition of the value proposition, ICPs, and key messages
• Implementation of the marketing mix to optimize the commercialization of Know Your Business and Buy Now Pay Later B2B products
• Research, analysis, and management of strategic partnership opportunities, with a focus on developing and consolidating relationships with key partners
Product Marketing Growth hacking Partnership Management Go-to-market Strategy Product Market Fit
Skaleet,
Head of Marketing & Growth
SOFTWARE PUBLISHING
December 2019 - April 2024 (4 years and 4 months)
Paris, France
• Definition of the Go-to-Market strategy to identify ICPs and buyer personas, differentiating values (USPs), and key messages
• Creation of the Skaleet brand, graphic charter, and website adapted to the company's growth and positioning in the Core Banking industry
• Definition of Inbound Marketing and Account-Based Marketing (ABM) strategies to generate qualified leads
• Development of a content marketing and SEO strategy to increase awareness, boost qualified leads, and position Skaleet as a thought leader
• Design of a product, technology, and consulting partnership program to create a value-added ecosystem
• Design of a customer referral program to validate unique value propositions and create references for ICPs
• Management of a team of 3 people and 6 marketing service providers
• Definition, analysis, monitoring, and management of the marketing budget and KPIs
Go-to-market Strategy Lead Generation Team Management Team Leadership Marketing
ADN'co (Galitt),
Marketing Manager
CONSULTING AND AUDITS
October 2016 - August 2019 (2 years and 10 months)
Paris, France
• Development of a targeted HR Marketing strategy to recruit experts in monetics and payments
• Development of employer branding and employee advocacy to promote personal branding and generate interest in the company
• Management and segmentation of CRM, with the creation of new consulting offers and services in the payments sector
• Writing and compilation of client files for the creation of payment institutions
Marketing CRM Banking Regulation Consulting Team Management