Freelancer profile translated to English.

Description

Hello,

I am a web marketing specialist based in the Paris region. Over the years, I have specialized in two complementary areas:

- Natural referencing optimization

- Conversion rate maximization

Bringing traffic to a website is one thing, but prospects also need to buy your product or service. That's why my approach is to find keywords that have the highest chance of converting and to prioritize users.

Recognized as an expert in natural referencing thanks to the CESEO certification from the SEO Camp association, I have a deep understanding of Google's algorithm, which I have been studying since 2002.

With my marketing, writing, and technical skills, I can support you in your entire search engine visibility strategy, from keyword selection to text optimization, including technical SEO, copywriting, and user experience.

With rigor, dedication, and adaptability, I am the ideal consultant to coordinate copywriters and developers to increase your website's traffic and sales.

I offer long-term support missions, including:

▪️ SEO Audit (semantic, technical, netlinking, UX, accessibility, and existing content optimization)

▪️ Content strategy and management of text, visual, and video production

▪️ Writing and/or optimizing texts for natural referencing and conversion

▪️ SEO support (action plan, prioritization, position tracking, netlinking, training)

▪️ Netlinking campaigns (linkbaiting, partnerships, sponsored articles, and outreach marketing)

Would you like a quote to improve your website's visibility in search engines? Click on the 'propose a mission!' button.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Cours Thales
SEO Manager
EDUCATION AND E-LEARNING
September 2018 - Today (7 years and 10 months)
Paris, France
Following a failed website redesign and a significant loss of SEO traffic, I was called in to resolve technical and user experience issues to restore organic traffic and conversion. I implemented regular support, working two days a week, replacing an SEO agency.

Actions taken:
- SEO Audit (Semantic, Technical, and Netlinking) + recommendations
- Testing of IT developments and position monitoring
- Editorial strategy, management of a copywriter, SEO optimizations, writing of the most strategic articles (bac reform, paces reform, choosing specialties)
- SEO Netlinking
- Implementation of native advertising and calls to action on editorial content to improve conversion

Here are the results obtained on Google.fr, source SEObserver & Ubersuggest:
📈Shift from 9th to 2nd place for 'prépa médecine' (3600 searches per month)
-> 1st in December 2020 and December 2021 for this query
📈Shift from 5th to 2nd place for 'prepa medecine' (2900 searches per month)
🥇 1st for 'PACES' and 'réforme de la PACES' (14800 and 210 searches per month)
🥇 1st for 'reforme du bac', 'réforme du baccalauréat' and 'nouveau bac'
(2000, 1900 and 1600 searches per month)
+ 'reforme bac 2021', 'reforme bac 2022', 'reforme bac 2023' (+2400 searches/month)
+ 'nouveau bac 2021', 'nouveau bac 2022', 'nouveau bac 2023' (+1000 searches/month)
🥇 1st for 'taux de réussite au bac' and 'taux de réussite au baccalauréat' (1600 searches per month)
🥇 From 7th to 1st position for 'prépa sciences po' (720 searches per month)
🏆 From 4th to 1st place for 'préparation bac' and 'preparation bac'
(140 and 100 searches per month + long tail)
-> Position 0 with the advice article and position 1 with the commercial page
🥇 From 2nd to 1st place for 'prépa médecine terminale' and 'prepa medecine terminale' (170 and 90 searches per month)

Evolution of the number of ranked keywords, source Ranxplorer:

September 2018
Top 1 = 141 keywords
Top 3 = 528 keywords
Top 10 = 2609 keywords

September 2019
Top 1 = 422 keywords
Top 3 = 1464 keywords
Top 10 = 6070 keywords

September 2020
Top 1 = 1024 keywords
Top 3 = 2241 keywords
Top 10 = 9177 keywords

September 2021
Top 1 = 764 keywords
Top 3 = 2785 keywords
Top 10 = 11683 keywords

September 2022
Top 1 = 1182 keywords
Top 3 = 3239 keywords
Top 10 = 13394 keywords

September 2023
Top 1 = 1296 keywords
Top 3 = 4109 keywords
Top 10 = 15918 keywords
SEO SEO Audit SEO Copywriting SEO Optimization Wordpress Google Analytics SEO Netlinking SEO Training SEO Consultant
bpifrance
SEO Manager
BANKING AND INSURANCE
September 2022 - Today (3 years and 11 months)
Paris, France
Assisting the Banque Publique d'Investissement in implementing an SEO strategy for the Bpifrance brand sites, working three days a week.

SEO Audits of the sites:
- bpifrance.fr
- bpifrance-creation.fr
- bigmedia.bpifrance.fr
- reprise-entreprise.bpifrance.fr
- talents.bpifrance.fr
- flash.bpifrance.fr
- diagdecarbonaction.bpifrance.fr

Excel file of SEO Optimizations to be implemented on the various sites, with task prioritization and ticket creation in Redmine.

Discussions with developers and copywriters to ensure adherence to SEO best practices.
SEO SEO Audit SEO Optimization SEO Consultant Web Project Management SEO Training
BNP Paribas Banque Commerciale en France
BNP Paribas SEO Manager
BANKING AND INSURANCE
October 2021 - March 2022 (5 months)
Paris, France
Assisting the BNP Paribas bank in implementing an SEO strategy for the Ma Banque, Ma Banque Pro, and Ma Banque Privée sites, working two days a week.

Here is a list of actions taken during the maternity leave of the manager:
- Excel SEO Reporting to summarize the year 2021 and for data analysis by Ekimetrics
- Implementation of automated SEO reporting with Google Data Studio
- SEO Audits and prioritization of actions based on SEO interest and technical difficulty
- Populating the 2023 backlog with the most relevant SEO recommendations
- Creation of a best practices guide for contributors using the Adobe Experience Manager CMS
Pedagogy Prioritization Project Management SEO SEO Audit