Freelancer profile translated to English.

Description

Hello,

I am a web marketing specialist based in the Paris region. Over the years, I have specialized in two complementary areas:

- Natural referencing optimization

- Conversion rate maximization

Bringing traffic to a website is one thing, but prospects must also buy your product or service. That's why my approach is to find keywords with the highest conversion potential and to prioritize user experience.

Recognized expert in natural referencing with CESEO certification from the SEO Camp association, I have a deep understanding of Google's algorithm, whose evolutions I have been studying since 2002.

Thanks to my marketing, writing, and technical skills, I can support you in your entire search engine visibility strategy, from keyword selection to text optimization, including technical SEO, copywriting, and user experience.

With rigor, dedication, and adaptability, I am the ideal consultant to coordinate writers and developers to grow your website's traffic and sales.

I offer long-term support missions, which include:

▪️ SEO Audit (semantic, technical, netlinking, UX, accessibility audits, and existing content optimization)

▪️ Content strategy and management of text, visual, and video production

▪️ Writing and/or optimizing texts for natural referencing and conversion

▪️ SEO support (action plan, prioritization, position tracking, netlinking, training)

▪️ Netlinking campaigns (linkbaiting, partnerships, sponsored articles, and outreach marketing)

Would you like a quote to improve your website's visibility in search engines? Click on the 'propose a mission!' button

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Cours Thales
SEO Manager
EDUCATION AND E-LEARNING
September 2018 - Today (7 years and 8 months)
Paris, France
Following a failed website redesign and a significant loss of SEO traffic, I was called in to resolve technical and user experience issues to restore organic traffic and conversion rates. I implemented regular support, two days a week, replacing an SEO agency.

Actions taken:
- SEO Audit (Semantic, Technical, and Netlinking) + recommendations
- Testing of IT developments and position monitoring
- Editorial strategy, management of a content writer, SEO optimizations, writing of the most strategic articles (baccalaureate reform, PACES reform, choosing specialties)
- SEO Netlinking
- Implementation of native advertising and calls to action on editorial content to improve conversion

Here are the results obtained on Google.fr, source SEObserver & Ubersuggest:
📈 Moved from 9th to 2nd place for 'prépa médecine' (3600 searches per month)
-> 1st in December 2020 and December 2021 for this query
📈 Moved from 5th to 2nd place for 'prepa medecine' (2900 searches per month)
🥇 1st for 'PACES and réforme de la PACES' (14800 and 210 searches per month)
🥇 1st for 'reforme du bac, réforme du baccalauréat and nouveau bac' (2000, 1900, and 1600 searches per month)
+ 'reforme bac 2021, reforme bac 2022, reforme bac 2023' (+2400 searches/month)
+ 'nouveau bac 2021, nouveau bac 2022, nouveau bac 2023' (+1000 searches/month)
🥇 1st for 'taux de réussite au bac and taux de réussite au baccalauréat' (1600 searches per month)
🥇 From 7th to 1st position for 'prépa sciences po' (720 searches per month)
🏆 From 4th to 1st place for 'préparation bac and preparation bac' (140 and 100 searches per month + long tail)
-> Position 0 with the advice article and position 1 with the commercial page
🥇 From 2nd to 1st place for 'prépa médecine terminale and prepa medecine terminale' (170 and 90 searches per month)

Evolution of the number of keywords ranked, source Ranxplorer:

September 2018
Top 1 = 141 keywords
Top 3 = 528 keywords
Top 10 = 2609 keywords

September 2019
Top 1 = 422 keywords
Top 3 = 1464 keywords
Top 10 = 6070 keywords

September 2020
Top 1 = 1024 keywords
Top 3 = 2241 keywords
Top 10 = 9177 keywords

September 2021
Top 1 = 764 keywords
Top 3 = 2785 keywords
Top 10 = 11683 keywords

September 2022
Top 1 = 1182 keywords
Top 3 = 3239 keywords
Top 10 = 13394 keywords

September 2023
Top 1 = 1296 keywords
Top 3 = 4109 keywords
Top 10 = 15918 keywords
SEO SEO Audit SEO Writing SEO Optimization Wordpress Google Analytics SEO Netlinking SEO Training SEO Consultant
bpifrance
SEO Manager
BANKING AND INSURANCE
September 2022 - Today (3 years and 9 months)
Paris, France
Assisted the Public Investment Bank (Bpifrance) in implementing an SEO strategy for the Bpifrance brand's websites, working three days a week.

SEO Audit of the following sites:
- bpifrance.fr
- bpifrance-creation.fr
- bigmedia.bpifrance.fr
- reprise-entreprise.bpifrance.fr
- talents.bpifrance.fr
- flash.bpifrance.fr
- diagdecarbonaction.bpifrance.fr

Excel file of SEO Optimizations to be implemented on the various sites, with task prioritization and ticket creation in Redmine.

Liaised with developers and content writers to ensure adherence to SEO best practices.
SEO SEO Audit SEO Optimization SEO Consultant Web Project Management SEO Training
BNP Paribas Banque Commerciale en France
SEO Manager BNP Paribas
BANKING AND INSURANCE
October 2021 - March 2022 (5 months)
Paris, France
Assisted BNP Paribas bank in implementing an SEO strategy for the Ma Banque, Ma Banque Pro, and Ma Banque Privée websites, working two days a week.

Here is a list of actions taken during the SEO manager's maternity leave:
- SEO Reporting in Excel to summarize the year 2021 and for analysis by Ekimetrics
- Implementation of automated SEO reporting with Google Data Studio
- SEO Audits and prioritization of actions based on SEO interest and technical difficulty
- Populating the 2023 backlog with the most relevant SEO recommendations
- Creation of a best practice guide for contributors using the Adobe Experience Manager CMS
Pedagogy Prioritization Project Management SEO SEO Audit