Freelancer profile translated to English.
Back to original languageAbout Nicolas
What if your customers bought a second time?
80% of e-commerce visitors only buy once.
But the most profitable brands turn their buyers into loyal customers, thanks to a high-performing retention system.
This is exactly what we implement for our clients with the Spicy™ ecosystem:
✅ automated sequences (Klaviyo Flows)
✅ weekly newsletters that sell
✅ complete email marketing management, ROI-oriented
Our Done For You approach (specifically designed for e-coms between 50k and 500k/month):
- Flows: welcome, abandoned cart, post-purchase, winback, sunset, browse, SMS
- Newsletters: copy, design, A/B test, seasonal planning
- Optimization: deliverability, segmentation, clear reporting
💡 Why does it work?
Because we combine 3 key skills:
- Real sales copywriting (+5 years of experience)
- Technical expertise in Klaviyo & deliverability
- A clear CRM strategy, designed to increase LTV
👥 They already trust us:
Satyn, Kodama, Croix Précieuse, HitMySong, Sensilia, Maison Polar, and many others...
🎯 Need a CRM audit?
I'll offer it to you via video call, with concrete optimization areas from our first discussion.
Click on “Propose a project” to talk about it.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ReveMediaEmail marketer & CopychiefE-COMMERCEFebruary 2022 - October 2024 (2 years and 8 months)Andenne, BelgiumAs Copychief, I was responsible for all email production for our e-commerce clients, alongside a team of copywriters.My main responsibilities:
- Writing automated emails and newsletters for about twenty stores
- Proofreading, editing, and coaching junior copywriters
- Participating in the CRM strategy for several key stores: segmentation, planning, campaign angles
- Setting up automated flows in Klaviyo (Welcome, Abandoned Cart, Post-purchase, Winback…)
- Contributing to the improvement of internal templates & processes
This experience allowed me to consolidate my skills in conversion-oriented copywriting, CRM project management, and large-scale customer retention optimization. - MangaboxCo-founderE-COMMERCENovember 2020 - November 2022 (2 years)Huy, BelgiumMangabox was a B2C monthly box dedicated to lesser-known manga and Japanese collector's items.As co-founder, I managed the entire project: from website creation to logistics, including CRM and customer relations.
It was through this experience that I discovered copywriting and the power of email marketing.
What I implemented:- Creation and complete management of the CRM (Klaviyo)
- 1 email every 2-3 days → storytelling, cultural links, product teasers
- Community engagement via email: frequent answers, high engagement
- 80% of revenue generated through email marketing
- Manual creation of flows (welcome, abandoned cart, etc.)
- Copywriting of all content (website, sequences, landing pages)
After several months of iteration, Mangabox grew from 1 sale to several thousand per month, with a loyal and engaged subscriber base.I even managed to resell the site through a simple email sent to my list.This adventure laid the foundation for what has become my profession: writing emails that convert. - The ecosystemTrainer/SpeakerCONSULTING AND AUDITSApril 2024 - September 2024 (5 months)Andenne, BelgiumI was invited by The Ecosystem, founded by Matis Cloué, to speak as an expert in email marketing & copywriting to their audience.My role:- Creation of several training videos on the fundamentals and advanced strategies in email marketing- Sharing best practices for freelancers, agencies, and info-product sellers looking to professionalize their email approachThis collaboration allowed me to share over 5 years of field experience and contribute to the skill development of dozens of professionals active in digital marketing.
Recommendations
LC
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Education
- CESSSainte-Marie de la providence2016Option économique – Principes de comptabilité, gestion d’entreprise, économie générale, droit et marketing. Initiation aux bases de l’entrepreneuriat et à la gestion financière.
- Bachelor in Accounting – Taxation OptionHELMo Liège2020Études en comptabilité orientées fiscalité : gestion comptable, fiscalité des entreprises, droit, finance, TVA, bilan et déclaration. Formation suivie dans l’objectif de lancer mon activité en tant qu’entrepreneur. Statut étudiant-entrepreneur validé + création d’un premier e-commerce (marque de vêtements en ligne) pendant le cursus.