Freelancer profile translated to English.

Description

I supportindustrial manufacturers and professional distribution networkslooking to structure, launch, or revitalize a range of technical products.

My role:

Transform a product offering into a profitable market that can be activated by sales teams.
I am involved from market analysis to performance management: segmentation, positioning, assortment, listing, pricing, supplier and BFA negotiation, inventory management in agencies and platforms, depreciation monitoring, promotions, product line launches, and sales force animation.

Formerly a Market Manager at Sonepar, I managed a portfolio of €20 million in revenue across 53 branches, achieving 5% growth in a declining market of 3%. I launched new brands (Somfy, Netatmo), developed multi-level training programs, managed a network of experts in branches, and presented action plans and results in regional meetings and management committees.

I can assist you with:

• Market diagnosis and competitive analysis;

• Product line, assortment, listing, and pricing strategy;

• Supplier negotiation, rebates, BFA, and budgets;

• Inventory optimization, turnover, and sell-off plans;

• Product launches, promotions, and trade marketing;

• Creation of sales arguments, sales support tools, and training materials;

• Animation of sales networks, seminars, and expert communities;

• Creation and monitoring of KPIs, dashboards, and management recommendations.

Preferred sectors: electrical equipment, building, HVAC, energy efficiency, photovoltaics, EV charging, industrial equipment, and B2B distribution.

I work on a project basis or as an outsourced Market Manager / Category Manager, with a marketing, commercial, and operational approach.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km), Paris (up to 10km)

Groupe Soflux
Head of Energy Efficiency Division — PV & EV Charging Market Manager Missions
CIVIL ENGINEERING
December 2024 - July 2026 (1 year and 7 months)
Bordeaux, France
Managed the market strategy and go-to-market for energy efficiency, photovoltaic, storage, and EV charging offers; analyzed needs & monitored performance.

Missions:
• Analyze markets, competition, regulatory changes, technologies, incentives, and business models.
• Segment priority targets: industrial, multi-site commercial, local authorities, hospitality, landlords, and farmers.
• Define value propositions, positioning, commercial messages, and acquisition channels per segment.
• Design and structure offers: rooftop and canopy photovoltaics, individual and collective self-consumption, batteries, charging stations, supervision, BMS, energy audits, and energy efficiency certificates (CEE).
• Build business models: pricing policy, CAPEX/OPEX, ROI, leasing, and financing.
• Define the go-to-market: targeting, sales pitches, sales support tools, packaged offers, prospecting, trade shows, and partnerships.
• Animate the ecosystem: design offices, manufacturers, distributors, financiers, CEE partners, architects, and local authorities.
• Ensure interface between the market and technical teams to adapt offers and ensure their feasibility.
• Train and support sales teams; transversely manage 8 B2B account managers and B2C teams.
• Manage the commercial action plan, CRM, and KPIs: pipeline, lead source, conversion rate, average order value, and performance per segment.
• Present results and recommendations to the management committee.
• Develop sales with strategic accounts: prospecting, qualification, technical-financial offer, negotiation, and contracting.

Results:
• Commercial pipeline > €1 million.
• €500,000 in public and private tenders.
• Creation of integrated offers combining photovoltaics, EV charging, storage, energy efficiency, and financing.
• Implementation of a CRM and commercial dashboards.
B2B Marketing Strategy Commercial and Marketing Strategy Photovoltaics Energy Communication Strategy
Sonepar
Market Manager for Low-Voltage Systems
RETAIL (LARGE RETAILERS)
June 2017 - November 2024 (7 years and 5 months)
Villenave-d'Ornon, France
Managed the Low-Voltage Systems market across 53 Sonepar branches: product line strategy, listing, pricing policy, inventory, brand launches, commercial animation, and performance.

Missions:
• Analyze the market, customer needs, competition, and performance by product category to define commercial priorities.
• Define product line assortment and positioning: listing, delisting, market targeting, pricing policy, and sales plans.
• Negotiate framework agreements, rebates, and BFA with suppliers; monitor budgets, margins, and commercial commitments.
• Manage inventory in branches and logistics platforms: coverage, availability, turnover, depreciation, and sell-off plans.
• Launch new brands, including Netatmo and Somfy: launch plan, price-stock-promotion coordination, sales support tools, and results monitoring.
• Design commercial promotions: discounts, challenges, stock clearance, communication materials, and trade marketing.
• Segment branches and markets to adapt product lines and commercial actions to local potential.
• Animate teams and the network of experts in branches: zone meetings, regional presentations, field support, and seminars.
• Create a multi-level training program to develop and maintain product expertise.
• Update and enrich product descriptions on the website to improve offer visibility.
• Build and monitor KPIs: revenue, margin, inventory, turnover, promotional sales, product line adoption, and branch performance.
• Present results, action plans, and recommendations in zone meetings, to regional management, and in management committees.

Results:
• €20 million revenue portfolio.
• +5% revenue growth in a declining market of 3%.
• Transverse management of 53 branches.
• Launch and deployment of new strategic brands and product lines.
Product Line Management Commercial and Marketing Strategy Trade Marketing Category Management Communication Strategy
Sonepar
Market Manager for Climate Control Systems
RETAIL (LARGE RETAILERS)
January 2016 - June 2017 (1 year and 5 months)
Villenave-d'Ornon, France
• Managed a €65 million electrical product portfolio – managing flagship and challenging product lines, supplier negotiation, inventory at branches and logistics platform.
• Built commercial objectives with 10 sales representatives and dedicated sales managers – per branch, 3 commercial zones, region, and customer types (residential, commercial, industrial) – linked to commercial actions; monitored KPIs for actions and promotions.
• Managed the multi-channel product offering: personas and targeting, selection of products from dedicated catalogs for each market and the online store, updating product information.
Product Line Management Category Management Commercial and Marketing Strategy Trade Marketing B2B Marketing Strategy