Freelancer profile translated to English.

Description

Recognized professional with over 25 years of experience in communication and media, I work as anindependent consultant in the health and life sciences sector.

Former director of the Pharmaceutiques magazine and communications for several international laboratories, I am well aware of the image, reputation, and public speaking challenges faced by companies in the sector.

I support both established structures and start-ups or SMEs, often without a dedicated communication department.

In addition to ad-hoc assignments, I have developed **a simple, accessible, and directly operational offering**, designed to help young structures lay the groundwork: messaging, pitch, LinkedIn, press.

I also offer a targeted and agile **press relations service**, adapted to regular or occasional needs.

Based in Lyon for over 15 years, I have a deep understanding of the regional health ecosystem and its connections: economic, academic, institutional, and media.

I can thus play an effective proximity role for national or international structures conducting activities in the AURA region.

I provideboth strategic and operational support**, with a **pragmatic, direct, results-oriented approach.

I operate in anagile and plug & playmanner: I integrate quickly, without complicating processes.

I am comfortable facilitating meetings or workshops, arbitrating decisions, clarifying messages, and aligning teams.

**I work in both French and English**, and I am accustomed to collaborating with companies headquartered abroad.

Finally, I have **solid experience in crisis communication**, acquired in sensitive contexts: vaccination, social redundancy plans, supply shortages, media pressure.

I intervene both in anticipation and in active management, alongside management and teams.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Lyon (up to 50km)

MEDIAROOM
Founder - Consultant
HEALTH AND WELLNESS
May 2023 - Today (3 years and 1 month)
Lyon, France
In 2023, **I created Mediaroom**, an independent structure designed to meet the concrete – sometimes urgent – needs of companies in the health sector.
I now work alongside established players as well as more agile structures (start-ups, biotechs, SMEs).

My expertise

Strategic Communication
• Clarification of messages, positioning, storytelling
• Structuring or revising an existing communication strategy
• Ad-hoc advice or regular support for management

Starter Kit
• Short and directly operational offering to lay the groundwork
•
Designed for young structures or projects in the launch phase
• Includes: key messages, pitch, LinkedIn presence, initial press contacts

Targeted Press Relations
• Writing, distribution, and follow-up of press releases
• Direct connection with specialized health/business journalists
• Media positioning at the regional or national level

Crisis Communication
• Preparation or active management of sensitive situations (medicines, vaccines, supply shortages, social redundancy plans…)
• Support for management in securing internal and external communications
• Coordination of messages and links with stakeholders

Personalized Media Training
• Short sessions led in pairs with an experienced journalist
• Structuring discourse, managing sensitive questions, real-world training
•
Ideal for occasional spokespersons or exposed profiles

Local Liaison – Lyon & AURA Region
• In-depth knowledge of the regional health ecosystem
• Active network in local institutional, economic, and media spheres

International Opening
• Fluent operation in both French and English
• Support for visibility in France for companies with foreign headquarters
• Good understanding of multicultural environments and institutional expectations
Crisis Communication Communication Strategy Positioning Strategy Press Relations
Boehringer-Ingelheim
Communications Director
PHARMACEUTICALS INDUSTRY
January 2017 - April 2023 (6 years and 3 months)
Lyon, France
- Managed communication related to the integration of Sanofi's animal health division by Boehringer Ingelheim.
- Structured identity and storytelling to enhance the group's notoriety in France.
- Crisis communication: shortages of essential medicines, attacks against Fipronil, social communication, and announcement of two job preservation plans aimed at maintaining the competitiveness of the Group's activities in France.
- Organized major company events with high image and reputation stakes, attended by members of the Group's global Executive Committee and several French ministers. Inauguration of the new French headquarters, inauguration of the new R&D center, laying of the foundation stone for the Lyon-Jonage production site, representing a cumulative investment of €500 million over 5 years.
- Strengthened social media presence with a leader advocacy strategy.
Merial - Sanofi
EMEA Communications Director
PHARMACEUTICALS INDUSTRY
August 2014 - January 2017 (2 years and 5 months)
Lyon, France
Member of the Merial France Management Committee and member of the Sanofi France communication committee.

- Enhanced the visibility of the Animal Health division (companion animals, livestock, Veterinary Public Health) as a growth platform for the Sanofi group. 13 consecutive quarters of double-digit growth.
- Supported internal teams and external stakeholders in deploying the strategic plan initiated by the new CEO.
- Company representative within the Communication Commission of IFAH Europe, an organization based in Brussels representing 90% of veterinary medicine companies at the European level.