Freelancer profile translated to English.
Back to original languageAbout Nicolas
Digital Marketing & Communication Consultant – Luxury Hospitality, Restaurants, Campsites, Guesthouses
Do you want to increase your occupancy rate, boost your direct bookings by reducing your dependence on OTA commissions, and improve your customer satisfaction?
As a hotel marketing consultant for over 3 years, I support exceptional establishments (from 3* hotels to 5* Palaces, guesthouse estates, luxury B&Bs, and campsites) in defining and executing their digital growth strategy.
My approach combines rigorous data analysis, my understanding of customer expectations, and the codes of prestigious hospitality to maximize your revenue and e-reputation.
I can assist you with:
Acquisition & Social Ads: Design and management of targeted Google Ads (SEA) and Meta Ads (Facebook & Instagram) campaigns to reach international and local clientele.
SEO & Visibility: Optimization of your website (SEO) and your listing pages (Google My Business, Booking, AirBnb, etc.) to rank high in searches by your clientele, as well as on AI search engines (ChatGPT, Gemini, etc.).
Content Strategy & Branding: Creation of a strong visual and editorial universe to fuel your social networks, highlighting your customer experience and lifestyle.
Loyalty: Emailing scenarios and Marketing Automation through tailor-made customer journeys and branded newsletters (pre-stay, post-stay, seasonal offers) to transform passing customers into loyal ambassadors.
I am readily available to develop your digital ecosystem together!
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- ParistoryCommunication AssistantHOSPITALITYOctober 2025 - December 2025 (2 months)Paris, FranceI supported the Paristory hotel group and its 5* and 4* establishments with the following tasks.DIGITAL MARKETING- Website management: updating and optimizing pages and available content (SEO + UX)- Newsletter creation based on the established strategy with customer segmentation- Social media management, development, and Community ManagementBRANDING AND CONTENT- Opening of the collection's new hotel, creation of a coherent digital and physical brand universe, deployment of materials and the digital ecosystem (website, newsletters, social media, etc.)- Design and optimization of B2B and B2C commercial materials (brochures, flyers, posters, menus, etc.)- Content creation and organization of photo and video shoots (storytelling, creative direction)- Proactive brand image management through qualifying media requests, identifying strategic influencer profiles, and coordinating stays to optimize media coverage.
- The Peninsula ParisBrand & Digital Marketing AssistantHOSPITALITYJanuary 2025 - June 2025 (5 months)Paris, FranceI supported the 5* Palace The Peninsula Paris with the following tasks.DIGITAL MARKETING- Analysis of the customer journey and needs to identify communication opportunities and propose an action plan accordingly- Website management: creation, updating, and optimization of pages and available content (SEO + UX)- Definition of the annual email newsletter calendar, assistance in content creation (+40% open rate, +3% click-through rate)- Social media management and development (+7% growth, +3% average engagement)- Performance analysis, interpretation, and recommendation of adjustmentsBRANDING AND CONTENT- Guardian of the hotel's graphic and visual identity across all materials- Creation, design, and optimization of B2B and B2C commercial materials (brochures, flyers, posters, menus, etc.)- Content creation (print, web, and social media): from creative brief to deployment- Management of e-reputation and brand image- Quantitative and sentiment analysis of reputation, interpretation, and recommendation of adjustmentsMANAGEMENT- Coordination with internal teams and external service providers for photoshoots
- 2LCollectionMarketing & Brand ConsultantHOSPITALITYJune 2024 - December 2024 (6 months)Paris, FranceI supported the young hotel group 2L Collection and its 5* and 4* establishments with the following tasks.- Brand image as a factor of prosperity and differentiation- E-reputation, its importance for consumer credibility and the influencing factors of review writing- Email marketing with the implementation of an A/B test on the post-stay thank you email to increase review acquisition- Customer segmentation with a focus on local clientele as a new revenue source
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Education
- Master in Management & Digital MarketingIESEG School of Management2025
- Digital Marketing - BrandingReykjavik University2022