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Nicolas M.NM

Nicolas M.

CRM Consultant | Salesforce Marketing Cloud

€500/day
Paris, FR
3-7 years
Salesforce Marketing Cloud
CRM
Salesforce Data Cloud
Journey Builder
Automation Studio

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

CRM & Data Project Manager specialized in marketing automation, I help companies design, deploy, and optimize their performance-oriented CRM strategies.

What I can do for you:

🔸 DESIGN AND MANAGE YOUR CRM CAMPAIGNS

  • Email & SMS via Salesforce Marketing Cloud
  • Advanced targeting, automated scenarios (journeys)
  • A/B testing & continuous optimization

🔸 USE YOUR DATA FOR BETTER PERFORMANCE

  • Advanced segmentation (SQL, JSON, AWS Glue)
  • Implementation of marketing triggers
  • Marketing pressure management

🔸 IMPROVE YOUR DELIVERABILITY AND PERFORMANCE

  • KPI analysis (open rate, click rate, conversion rate)
  • Concrete and actionable recommendations
  • Customer journey optimization

🔸 DEVELOP TECHNICAL SOLUTIONS IN SFMC

  • SQL queries on Data Extensions
  • Personalization via AMPscript
  • Automations (Automation Studio / Journey Builder)
My approach

I combine marketing vision and technical expertise to offer concrete, quickly deployable, and ROI-oriented solutions. Accustomed to working with multiple stakeholders (marketing, IT, data teams), I easily adapt to your environments and challenges.

  • French

    Native or bilingual

  • German

    Fluent

  • English

    Native or bilingual

  • Korean

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • VOLKSWAGEN GROUP FRANCE
    CRM & Data Project Manager
    AUTOMOBILE
    November 2025 - Today (9 months)
    • Managed CRM & Data strategy for GBS (Volkswagen VP & VU, Škoda, Audi, Seat & CUPRA) and secured the Sell-Out APV marketing plan.
    • Designed, executed, and optimized campaigns (email, SMS) via Salesforce Marketing Cloud: targeting, HTML/AMPscript, SQL queries, automation, A/B tests & SFMC AI.
    • Segmented marketing audiences via AWS Glue (JSON).
    • Defined and implemented data strategies: segmentation, triggers, marketing pressure, data quality.
    • Responsible for CRM/Data for the group's After-Sales projects and coordinated with Brand, IT, Network, and Parent Company teams.
    • Monitored performance, reporting, and continuous improvement.
    • Managed GDPR matters in conjunction with the DPO.
    Salesforce Marketing Cloud SQL Salesforce Consultant AMPScript JSON
  • CUPRA & SEAT France
    Local Marketing, Digital & Communication Assistant
    September 2024 - October 2025 (1 year and 1 month)
    Roissy-en-France, France
    • Evaluated marketing performance for 150+ SEAT & CUPRA dealerships, supporting the network and optimizing showroom traffic & lead generation (PRM).
    • Managed and optimized national & local lead generation and CRM campaigns.
    • Deployed 100+ local websites and created communication materials (emailings, POS displays, social media assets).
    • Produced monthly reports (sales, digital KPIs, competitive intelligence, B2B analyses).
    • Coordinated local marketing & communication projects: partnerships, challenges, and press fleet management.
    • Managed marketing projects: coordinated with marketing agencies.
    • Coordinated with various internal departments and the parent company.
    • Managed relational marketing campaigns (emailing, direct marketing).
    CRM Salesforce Consultant Salesforce Marketing Cloud Webmastering SEO
  • VOLKSWAGEN GROUP FRANCE
    After-Sales Communication Officer
    AUTOMOBILE
    January 2024 - September 2024 (8 months)
    Roissy-en-France, France
    • Conducted competitive pricing studies and made strategic recommendations for after-sales offers.
    • Designed and deployed national promotional offers for all Volkswagen Group brands.
    • Managed the distribution of after-sales offers across digital channels (websites, social media, CRM).
    • Developed multi-channel communication materials (POS displays, emailings, social media) with creative agencies.
    CRM Salesforce Consultant Webmastering Social media

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Education

  • Specialized Master's in Marketing, Data & E-commerce Management
    SKEMA Business School
    2025
  • Master's in Digital Marketing & Communication
    ESSCA
    2024
Check out Nicolas's education

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