Freelancer profile translated to English.

Description

10 years in senior media buying, €800K+ in ad spend managed, and 60+ Shopify stores supported in their scaling.

My approach: solid tracking before optimization, ad decisions made with business logic (margin, LTV, cash flow), and structuring campaigns that scale without breaking profitability.

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🎯 CONCRETE RESULTS

▸ €466K in revenue generated for €22.9K invested in Google Ads (CPA €1.74) — e-commerce

▸ €255K in revenue scaled on Shopify beauty — 7,600 orders

▸ €300K+ in B2B lead generation (crèche network)

▸ CPA halved on auto insurance account

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🛠 MY EXPERTISE

▸ Advanced tracking: GTM web, GA4, dataLayer, Meta Pixel, Meta Conversion API, Enhanced Conversions, Consent Mode

▸ Google Ads: Search, Shopping, Performance Max, YouTube

▸ Meta Ads: Facebook, Instagram, DTC scaling

▸ Audit & overhaul of advertising accounts

▸ ROAS, CPA optimization, structured scaling

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🔥 WHY TRACKING FIRST

The majority of accounts I audit optimize on flawed data: duplicated conversions, missing events, attribution broken by iOS 14, incorrectly configured Consent Mode.

Without reliable data, scaling means burning budget faster. I fix the tracking before any optimization.

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🤝 WHO I WORK WITH

▸ Shopify E-commerce with €50K-€1M annual revenue

▸ B2B Lead Generation (training, services, real estate)

▸ Advertisers with a monthly ad budget of €3K-€50K

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Available immediately, full remote.

Response within 24 business hours.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Growth Opportunity
Senior Media Buyer
CONSULTING AND AUDITS
July 2021 - Today (5 years and 1 month)
Royan, France
Senior Media Buyer at an agency specializing in SEA (Google Ads) and SMA (Meta Ads), supporting e-commerce and B2B companies in paid acquisition.

Scope of work:
▸ Client portfolio management (Shopify e-commerce, B2B lead generation, services)
▸ Structuring and scaling Google Ads campaigns (Search, Shopping, Performance Max, YouTube)
▸ Creation and optimization of Meta Ads campaigns (Facebook, Instagram) for DTC scaling
▸ Advanced server-side tracking setup (GTM, GA4, Conversion API, multi-touch attribution)
▸ Continuous ROAS, CPA optimization, and media plan structuring

Key results during the period:
▸ €800K+ in advertising budget managed
▸ 60+ Shopify stores supported in their scaling
▸ €466K in revenue generated for €22.9K invested in Google Ads (CPA €1.74)
▸ €255K in revenue scaled on Shopify beauty — 7,600 orders
▸ CPA halved on auto insurance account
▸ €300K+ in B2B lead generation (crèche network)
PPC Tracking Growth Strategy CRO Social Media Advertising
Growth Opportunity
Digital Acquisition Consultant
CONSULTING AND AUDITS
March 2021 - Today (5 years and 5 months)
Royan, France
First steps as a freelancer after several years of intensive self-study in digital acquisition.

🎯 My missions:
• Google Ads and Facebook Ads account audits
• Creation and structuring of acquisition campaigns
• Strategic advice on channels to activate
• Performance tracking implementation
• Training internal teams on advertising tools

I've supported SMEs and entrepreneurs with various acquisition challenges (B2B, B2C, local services, e-commerce). This initial phase gave me a broad business perspective before specializing in e-commerce and senior media buying.
PPC Social Media Advertising CRO Web Marketing Strategy CRM
Malabre Nicolas
E-commerce & Acquisition Manager
E-COMMERCE
August 2017 - Today (9 years)
Royan, France
E-commerce and media buying specialization phase as a freelancer, with a focus on Shopify stores.

🎯 My missions:
• Creation and management of Google Ads & Meta Ads campaigns
• Optimization of the conversion funnel and average order value
• Tracking implementation (GA4, Meta Pixel, GTM)
• Management of overall profitability (ROAS, CPA, margin)

📊 Notable results:
• €100K+ in revenue generated on Shopify store (CR > 4%)
• 2,700+ orders via paid channels
• Profitable multi-channel acquisition (Google Ads + Meta Ads)
• Shopify Partner certification obtained in 2019

This period allowed me to specialize in the e-commerce ecosystem and develop in-depth expertise in profitable scaling of online stores.
Google Ads PPC Tracking Social Media Advertising CRO Shopify