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Nicolas MaestroniNM

Nicolas Maestroni

Expert CRM & Marketing Automation | RevOps

€400/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

Expert CRM & Marketing Automation | RevOps & Process B2B | HubSpot Certified

👉 Experience & Responsibilities

Former Marketing Automation & CRM Consultant at DĒKUPLE
Supporting B2B companies (Air Liquide, Algeco, Electrolux, ABB…) on all CRM-related missions/projects.

RevOps – Chargemap Business (B2B SaaS)
Structuring the CRM (migration to HubSpot). Managing operations for marketing, sales, legal, customer success, and product teams.

👉 The projects/missions I lead for your teams


📊 Direction & Revenue Operations (CEO, Heads Of, RevOps)
- CRM Audit / Migration
- Dashboard Creation
👉 +15 to 25% revenue increase


📣 Marketing
- Mass email campaign management (targeting, content, sending, analysis)
👉 +60 qualified quote requests (SQL) generated annually at Algeco
- Setup of scoring (behavioral & demographic)
👉 +8% of MQLs recovered and converted into opportunities

- Creation of automated nurturing scenarios
👉 +37% of SQLs generated through lead maturity increase (Septeo)

- Extraction, cleaning, and enrichment of B2B databases
👉 130,000 qualified contacts structured and usable (Air Liquide)

- Deployment of lifecycle campaigns (onboarding, reactivation, loyalty)
👉 +5 companies supported on complete marketing automation strategies


🤝 Sales Teams (Sales, Business Developers, Account Managers)

- Sales pipeline setup
- Setup of products and subscriptions sold
- Automation of repetitive sales tasks (follow-ups, lead assignment, task creation)
- Audit of your sales tool stack (CRM, prospecting, automation, calls)
- Implementation of AI-assisted prospecting sequences

👉 80% reduction in time spent by sales teams on CRM at Chargemap Business
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Valbonne (up to 50km)

Experience

  • Chargemap
    RevOps
    ENERGY AND UTILITIES
    January 2026 - Today (7 months)
    Strasbourg, France
    At Chargemap Business (B2B SaaS), I work as RevOps to structure and optimize all revenue-related operations.

    Migration of Sales, Business Development, and Account Management teams from Pipedrive to HubSpot
    Integration of the Customer Success team into the CRM
    Structuring of sales and marketing processes at the revenue level (mapping, optimization, piloting)

    I support the alignment of all teams involved in the sales cycle: marketing, business development, legal, account management, customer success, and collections.

    Implementation of reporting and key performance indicators to provide visibility and help decision-makers manage performance across the entire sales chain.

    The role also involves strong coordination with product teams to ensure good integration between the CRM and the SaaS product (data flow management, automation, consistency of use).

    👉 Objective: Build a high-performing CRM and RevOps ecosystem, aligned with business and product challenges.
    CRM HubSpot Expert Project Management Team Management
  • IMAGO3D
    Acquisition & CRM Manager
    BIOTECH
    September 2025 - January 2026 (4 months)
    Valbonne, France
    Management and optimization of the tool stack (CRM, automation, analytics, tracking): configuration, integrations, automations, data quality and structuring.

    Data & CRM Manager for a sales organization composed of 12 salespeople, 2 managers, 3 marketers, and 4 administrative staff.

    Lead Generation & Marketing Engineering: funnel design, multichannel campaigns, nurturing, scoring, and conversion-oriented automation.

    Pipeline management and Sales-Marketing alignment: MQL/SQL qualification, data enrichment, lead attribution, performance tracking.

    Analysis & Reporting: dashboard creation, acquisition/CRM KPIs tracking, data-based strategic recommendations.
    CRM Automation Lead nurturing Marketing Automation Marketing Engineering
  • Dékuple B2B
    Marketing Automation & CRM Consultant
    September 2023 - April 2025 (1 year and 7 months)
    Paris, France
    • Marketing automation & CRM audit.
    • CRM migration.
    • Lead management process creation.
    • Creation and implementation of landing page and email templates.
    • Creation and implementation of nurturing and scoring scenarios.
    • Creation of emailing and marketing automation campaigns.
    • Contact sourcing, enrichment, and database verification.
    • Marketing & sales CRM training.
    • Deliverability support.

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Education

  • Master
    IPAG Business School
    2024
    Master
  • Exchange
    HZ University of Applied Sciences
    2022
    d'échange

Skill set

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