Freelancer profile translated to English.

Description

I help you deliver on your brand marketing and sponsorship needs:

- Brand platform:image strategy, visual and narrative identity, storytelling

- Partnerships & sponsorship:strategic positioning, asset identification, rights structuring, negotiation

- Omnichannel activation:design and execution of 360° integrated campaigns – media planning, digital, social, trade marketing, events, ambassadors, PR, influence

- Performance:impact measurement, reporting, continuous optimization

👉 In short: I bring 15 years of experience and an international network to deliver targeted missions, acting as an agile extension of existing teams.

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Je vous accompagne sur toute la chaîne de valeur du brand marketing et du sponsoring :

- Plateforme de marque : stratégie d'image, identité visuelle et narrative, storytelling

- Partenariats & sponsoring : positionnement stratégique, identification d'assets, structuration des contreparties, négociation

- Activation omnicanale : définition et déploiement de campagnes intégrées à 360°: media planning, digital, social, trade marketing, événementiel, égéries, RP, influence

- Performance : mesure d’impact, reporting, optimisation continue.

👉 En résumé : je mets mes 15 ans d’expérience et mon réseau international au service de missions ciblées, en renfort agile des équipes existantes.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Visa Inc.
Paris 2024 Program Director
June 2022 - December 2024 (2 years and 6 months)
Definition and deployment of Visa's brand identity in the Paris 2024 Games, through the creation of a narrative universe, a visual identity, and creative content aligned with the brand's DNA and Olympic codes. Development of brand equity and business impact. Management of a cross-functional team of 100+ members (employees, agencies, partners), delivering the most successful edition in 40 years of Visa's association with the Games.
Havas Sport & Entertainment
Brand Director
April 2019 - June 2022 (3 years and 2 months)
Strategic consulting on brand identity and storytelling for prestigious brands (Coca-Cola, Accor, LVMH, PSG, and Paris 2024) on high-visibility projects. Design and execution of cross-functional brand platforms (digital, content, 360° campaigns, partnerships, activations, events). Management of multidisciplinary teams, consistently exceeding objectives, member of the agency's steering committee
Nissan Motor Corporation
Sponsorship Manager Europe
July 2013 - March 2019 (5 years and 8 months)
Meeting the company's major strategic objective (brand equity growth) by defining and managing the image strategy through major platforms (UEFA Champions League, Formula-E, GT Academy, Rio 2016 Games). Design of creative and narrative kits for 50+ markets, ensuring global consistency and local adaptation. Management of cross-functional teams across different departments, markets, and agencies.