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Nicolas LorachNL

Nicolas Lorach

Web marketing and business development consultant

€250/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

I am the creator and manager of the website **Haut Les Cours**, a course recommendation site including ticketing, a gift voucher system, and offering the organization of corporate events (team-building and training).

Since February 2025, managing the site takes up two days of my week. I am therefore available part-time.

I created Haut Les Cours in all its technical, process, and commercial aspects. This is undoubtedly the best way to present my skills and my work to you. I invite you to visit the site. If it inspires you and you think I can help you with your project, let me know. I look forward to working with you.

Illustration: choices made for my company Haut Les Cours (site on Wordpress)

  • Kinsta Hosting: a high-performance premium Wordpress hosting with server-side caching.
  • Generatepress Premium Theme + GenerateBlocks Pro: a Wordpress theme focusing on performance and adaptability.
  • The Events Calendar Suite + Woocommerce: a ticketing system fully integrated into the site but requiring customization.
  • Google Tag Manager + GTM4WP: fully customized for tracking statistics via Google Analytics and Google Ads conversions (in compliance with GDPR and DMA).
  • Google Ads: with advanced conversion tracking, "consent mode", and offline conversion tracking.
  • Postmarkto ensure good deliverability of emails sent by the site.
  • Mollieas a payment system (replacing the more expensive Stripe for French cards)
  • Zapierfor complex, no-code automations (list creation, email sending...)
  • Facet WP:for a high-performance filtering and sorting system on the site.
  • Mailbox.org:for the domain's mail server.
  • Mailjet:for marketing mailing.
  • LambdaTest:to test the site on different devices.
  • German

    Conversational

  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Haut Les Cours
    Founder
    ENTERTAINMENT AND LEISURE
    April 2016 - Today (10 years and 2 months)
    Paris, France
    Creation of the Haut Les Cours website, https://hautlescours.fr, a guide recommending courses in artistic practices in Paris:
    - Website development on Wordpress
    - Writing of recommendation articles
    - Business development
    Wordpress Writing SEO Google Analytics Business model Business development
  • Pix - Start-up d'État
    Consultant
    EDUCATION AND E-LEARNING
    April 2017 - May 2018 (1 year and 2 months)
    Paris, France
    - Statistical analysis of Pix tests to improve the quality of digital skills assessment.
    - Design of tests to evaluate digital skills.
    - Implementation of the Pix "User Support" function
    Data analysis Design Project management Big Data Business intelligence
  • France Stratégie
    Economist
    PUBLIC SECTOR
    December 2013 - April 2016 (2 years and 5 months)
    Paris, France
    - Publication of notes and reports:
    o Public spending: "Reduction of public spending, lessons from experience", "What selectivity in public spending reduction?"
    o Investment: "Is there an investment lag in France and Europe since 2007?", "Leveraging a European investment strategy"
    o Other topics: "A growing gap between the average age of major capitalizations in France and the United States"; "France-Germany: comparative performance"; "Commuting significantly reduces the spatial concentration of activity"

    - Research assistance for the Commissioner-General: report "What France in 10 years?", report "Reforms, investment and growth: an agenda for France and Germany"; independent commission to evaluate the "Growth and Activity" law, known as the "Macron Law"...
    Economic research Writing Data analysis

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Education

  • Master "Public Affairs"
    Sciences Po Paris
    2006
  • Master 2 Research "International Economics and Development"
    Université Paris Dauphine
    2013
    - Thèmes d'étude: politiques macroprudentielles, politiques monétaires non conventionnelles, compte financier et instabilité financière, économétrie. Moyenne finale : 15,7/20, 2ème sur 25 élèves. - Mémoire de recherche : « L’économie politique des mesures macroprudentielles » sous la direction d’Anne Epaulard, note : 18/20 (jury : A. Epaulard, J. Pisani-Ferry).

Skill set

Categories