Freelancer profile translated to English.
Back to original languageAbout Nicolas
Rising CAC, plateauing growth? What you need isn't a full-time CMO, but a Part-Time CMO: a single point of contact connecting marketing strategy to execution.
My role as **Part-Time CMO / Fractional CMO**: reignite profitable growth.
Part-Time CMO, Fractional CMO & Outsourced Marketing Director| Growth Marketing | Digital Marketing & Acquisition
Ex-CMO of Zeway, Twil, and Homelandand former Digital Marketing Director at an agency: dual startup + agency culture, as strong in strategy as in execution.
💼 My expertise:
🏆Outsourced CMO & Marketing Management
Outsourced marketing director, a single point of contact: audit, roadmap, prioritization. From marketing strategy to execution.
🏆Growth Marketing & Acquisition
ROI-oriented multi-channel growth marketing: cross-channel digital acquisition, profitable scaling.
🏆Paid Media — Google Ads (SEA) & Meta Ads
Search, Shopping, Performance Max, Meta Ads. ROAS optimization. +€40M managed
🏆CRM & Marketing Automation
Customer lifecycle: nurturing, activation, retention, referral, email/SMS/WhatsApp scenarios.
🏆SEO
Semantic analysis, semantic cocoons, local pages.
🏆CRO
Funnel design, landing pages.
📊 By the numbers:
✅ +15 years in digital marketing & growth marketing
✅ Ex-CMO (Zeway, Twil, Homeland)
✅ +€40M in Paid Media budget managed
✅ Acquisition managed for +30 brands
✅ 5 European markets launched
🖋️ References: Volkswagen, Auchan, Candia, Verisure, KeepCool, Ixina, Hemea, MédecinDirect, Charles.co, Evaneos, Bien Sûr, Sharesub…
📩 Tell me about your situation (channels, objective, what's blocking): I'll respond in under 2 hours with a concrete perspective.
Spanish
Native or bilingual
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Toulouse (up to 50km), Bordeaux (up to 10km)
Experience
- Bien sûrPart-Time CMOLOGISTICS AND SUPPLY CHAINJuly 2026 - Today (1 month)Paris, France🎯 Title: Part-Time CMO | Growth Marketing, Google Ads & Local SEOClient ContextBien sûr is a player in the self-storage market in Île-de-France that has reached a growth ceiling: costly paid acquisition, low organic visibility despite very local demand (search for storage by city), and an insufficiently optimized sales funnel.ProblemSelf-storage is a local market: demand is searched for city by city, but the site wasn't capturing this local intent and the CPA was rising with poorly structured paid campaigns. Result: growth plateauing despite a booming market.Mission(in progress)Complete overhaul of local acquisition and visibility:→ Restructuring the Google Ads account (SEA): hierarchy, geographic targeting, high-intent local keywords→ Local SEO strategy: semantic cocoon + city pages to capture storage demand by area→ CRO: optimizing the sales funnel and landing pages to convert acquired traffic→ Structuring tracking & attribution to manage CPA at the sourceExpertise & Tools→ Paid Acquisition: Google Ads / SEA→ Local SEO & semantic analysis (city pages)→ CRO: funnel & landing pages→ CPA tracking & management→ Local Growth Marketing
- SharesubPart-Time CMOSOFTWARE PUBLISHINGApril 2026 - Today (4 months)Paris, France🎯 Title: Fractional CMO | Growth Marketing, Paid Media & Multi-Market SEOClient ContextSharesub is the European leader in legal and secure subscription sharing (Netflix, Spotify, YouTube, Disney+…). The challenge: optimize the entire acquisition funnel by adapting marketing assets to the cultural and linguistic specificities of each market.Mission(in progress)Management of Paid campaigns (Google Ads & SEA), semantic analysis and market research by country to enrich prospect knowledge, then adaptation to landing pages, conversion funnel, lead nurturing sequences (CRM), and SEO optimization (tags & content).Expertise & Tools→ Paid Acquisition: Google Ads / SEA→ SEO & semantic analysis→ CRO: funnel & landing pages→ CRM: lead nurturing sequences→ Market research & value proposition→ Cross-selling→ Multi-market localization & adaptation
- GivaPart-Time CMOBANKING AND INSURANCEMarch 2026 - July 2026 (4 months)Paris, France🎯 Outsourced CMO | Digital Marketing, Acquisition & Growth MarketingClient ContextGiva aggregates insurance contracts for individuals, with a clear promise: ~€720 in annual savings. A competitive and undifferentiated market.Problem"Consolidating insurance" is a little-known and rarely searched use case: there is almost no demand to capture in search. It's impossible to grow solely on existing intent — the positioning needed clarification, the value proposition needed to be immediately understandable, and alternative, profitable growth avenues needed to be opened.Mission(in progress)Complete overhaul of the digital marketing strategy and brand positioning:→ Positioning & value proposition: message clarification and differentiation→ Website redesign and storytelling around the promise→ Conversion funnel structuring (CRO)→ Acquisition: Google Ads (SEA) + SEO restructuring→ CRM: activation & lead nurturing→ Growth Marketing: referral and partnerships as growth levers beyond searchExpertise & Tools→ Positioning & value proposition→ Website redesign & storytelling→ Acquisition: Google Ads / SEA + SEO→ CRO: funnel & conversion tunnel→ CRM: activation & lead nurturing→ E-reputation→ Referral programs→ Partnerships & co-brandingResults(in progress)→CPA down by 50%(search restructuring + funnel redesign)→ Google reviews× 3
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Education
- MasterESC Montpellier