Freelancer profile translated to English.

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Description

More than 23 years of experience in Marketing, strategy & Digital.

Experience in startups, SMEs and large groups.

Elected marketing client personality 2012 (e-marketing.fr, Marketing Direct magazine).

My pillars: the client, results and people.

Languages

Spanish
Conversational
English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Levallois-Perret (up to 50km), Paris (up to 50km)

houra.fr
Marketing and Communication Director
E-COMMERCE
March 2010 - March 2014 (4 years)
Marne-la-Vallée, France
Marketing and Communication Director
Operational marketing (acquisition and loyalty) and strategic (development of new
Universes including the creation of the 1st online store for L'Oréal Paris) and channels (m-commerce).
E-commerce training for other subsidiaries and acquisition of new e-commerce entities (lead on yoox.com and enviedefraise deals).
Creation of Houra’FiD, the 1st loyalty program for a French online supermarket.
Implementation of CRM (segmentation, personalization and marketing geolocation).
Development of the "9 months" club for young mothers (childcare, textiles, food, ...).
Awareness: the only online supermarket in growth since 2010 (Google Insights) and the only profitable one.
Launch of the first m-commerce application for an online supermarket (15% of turnover in one year).
Launch of the fresh produce market, the fastest growing segment for 4 years.
Daily management of editorial content.
Traffic Acquisition Awareness CRM Mobile Application Strategy
Yakarouler.com
Marketing and Communication Director
AUTOMOBILE
November 2015 - July 2016 (7 months)
Thiais, France
Development strategy and operational marketing. Reorganization of acquisition channels.
January 2016 was a record month after more than 6 months in the red (turnover and margin).
Traffic Acquisition ROI Awareness
Indépendant
Consultant in digital, marketing and strategy
E-COMMERCE
March 2009 - Today (17 years and 2 months)
Levallois-Perret, France
Intervention with startups launching (Okavango Energy, mamiecouscous.org, ...)
Consulting for a US investment fund (confidential)