Nicolas Le Guen

As Marketing Manager within a digital transformation agency, my role involved:

Creating a global approach focused on developing my team of 4 specialists in their fields, achieving operational objectives, and optimizing processes. My goal was to create an environment conducive to skill development while ensuring the achievement of the company's objectives. I encouraged communication and leadership to boost motivation and engagement, while fostering a positive company culture focused on innovation and adaptation to change. 🚀

Creating operational processes for content creation, maintenance, and performance. 🛠️

Developing tools and documentation for the sales team to facilitate the sale of my team's services. 📈

Developing maintenance and hosting packages for the website creation service, while ensuring the agency's profitability as well as security, reliability, and scalability for our clients. 🔐

Thoroughly analyzing market trends and consumer behavior to design strategies adapted to the constantly evolving digital landscape. 📊

Providing strategic advice to maximize online visibility, engagement, quality, and conversion of target audiences. 💡

Estimating the necessary investments in digital marketing while ensuring optimal profitability for clients. 💰

Leading complex project management by collaborating with multidisciplinary teams to ensure the consistency and effectiveness of campaigns. 🤝

Presenting and validating strategies with clients, thereby ensuring that their expectations and objectives are fully met. 🎯

My objective was to propel brands and the agency towards sustainable growth in this ever-evolving digital world. 🌐

As Head of Marketing Analytics, I lead studies aimed at identifying the specific challenges our clients face and formulating clear objectives aligned with their core values. 💡

I highlight our clients' competitive advantages by identifying critical success factors evaluated by potential customers. I use numerous parameters for a detailed approach to strengthen their market positioning. 🚀

I constantly monitor market trends, allowing me to identify emerging opportunities for our clients, guiding our recommendations towards innovative solutions. 🔍

I enhance our clients' online visibility and conduct in-depth comparative studies to differentiate them in their market. 🌐

I meticulously analyze their brand image to develop targeted communication plans to deliver the right message to the right audience at the right time. 🎯

I conduct in-depth audits to optimize their online positioning and lead generation processes, maximizing growth opportunities. 📈

My analytical and strategic approach enables our clients to transform their challenges into opportunities, thereby strengthening their market position and ensuring sustainable and measurable growth. ✨

🤝 65 CLIENTS SUPPORTED SUCH AS:

Flexico, Rolex, Mirakl, AFCI, Tastet, Navigateur Ste-Luce, Aubin Auto, Talinko, Jelo, Paperole, AnalystPrep, Sika, …

🎯 WHO I AM ADDRESSING

➡️ Are you a VSE/SME or a freelancer lacking the time or skills to acquire leads/prospects naturally or through paid channels?

➡️ Do you not know how to translate your business objectives into a marketing and communication strategy aligned with your brand values?

➡️ Do you feel the need for an external perspective to define your target audience, your brand image, and your communication channels?

📖 SOME EXAMPLES OF SERVICES

➡️ SEO Audit

➡️ Google Ads, Facebook Ads, and LinkedIn Ads Audit

➡️ Creation and management of advertising campaigns on Google Ads, Meta Ads, and LinkedIn Ads

➡️ SEO and Paid Media Training

➡️ Business analysis: Strategic analysis to identify opportunities and optimize your positioning.