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Nicolas Le ChesneNL

Nicolas Le Chesne

DA Branding & Advertising • Food & Beverage

€480/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nicolas

Today, I help companies build strong visual identities, develop coherent brand concepts, imagine desirable packaging, and create expression territories capable of seducing both consumers and distributors.

Your brand has potential → Let's give it some flavor 🤩

You might be in one of these situations:

— You are launching a product, want to clarify your range, or develop an e-commerce offering.
— Your graphic and visual identity needs to be created from scratch, or you are considering a rebranding.
— You want to deploy product packaging on shelves, with a coherent design driven by real artistic direction.
— Your 360° communication lacks consistency between digital (Instagram, TikTok, Facebook...), print (posters, advertising campaigns, flyers...), and points of sale (stand design, POS displays, shelf stoppers...).
— You are looking to stand out with a strong graphic system, a powerful brand universe driven by real storytelling.

What I can do for you:

— Branding & creative strategy
— Visual identity & graphic guidelines
— Packaging & range architecture
— Art direction & communication campaigns
— Content creation & social media activation
— Naming & brand platforms

Some food & beverage brands I've had the pleasure of collaborating with 🤝 (restaurant, franchise, mass retail, GMS, gastronomy, beverage, brewery...):

Volfoni, Wink • La Brasserie Fondamentale, Paname Brewing Company, Au Fût, Ilia, Nutella, Tartare, Leerdammer, ADEME, Fondation des Femmes, France Nature Environnement, Auchan...

I am a creative with several years of agency experience: BETC, We Are Social, L'Associé, Les Arbres Fruitiers. I've wracked my brain in every direction! 🧠

💬 So, shall we talk about your project? I respond within 1 hour!

Based in Paris, available throughout France and beyond 🌍
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • nicolas-lechesne.com
    Independent Art Director
    RETAIL (LARGE RETAILERS)
    April 2025 - Today (1 year and 4 months)
    Paris, France
    🧠 Master of the complete graphic chain: brief → concept → execution → delivery.
    💡 Define a brand territory (tone, universe, graphic codes).
    📏 Build a complete graphic charter (typography, palette, grid, forbidden uses).
    🥫 Design packaging consistent with agri-food constraints (expiration dates, allergens, legal notices).
    🚀 Participate in product launches (identity, visuals, communication materials).
    🧭 Maintain brand consistency across all product supports.
    Food & Beverage Art Direction Visual Identity Photography advertising campaign
  • L'ASSOCIÉ
    Art Director in Branding & Advertising
    RETAIL (LARGE RETAILERS)
    January 2022 - April 2025 (3 years and 3 months)
    Paris, France
    🎨 Create complete visual identities (logo, graphic charter, brand universe).
    🖋️ Work on naming and brand territory in conjunction with visual identity.
    🗓️ Build shoot plans (mood board, product casting, art direction).
    📷 Supervise photo shoots on-site, from brief to final delivery.
    📦 Design packaging (from structure to final visual).
    Packaging Graphic Designer Visual Identity Art Direction Graphic Charter Adobe Photoshop
  • BETC
    Art Director in a Creative Team
    RETAIL (LARGE RETAILERS)
    July 2020 - September 2020 (2 months)
    Paris, France
    📢 Design 360° advertising campaigns (print, digital, social, outdoor).
    🎯 Adapt a campaign concept across all formats and media.
    ✂️ Retouch and edit photos (colorimetry, framing, style consistency).
    📣 Design digital banners and advertising formats.
    🖨️ Create print materials (posters, flyers, catalogs, POS displays).
    Advertising Print Graphic Design Digital Communication Social Media Adobe Photoshop

Recommendations

SM
Angèle ValinAV
Charles DorémusCD
Sévan Mansuy and 2 other people have recommended Nicolas

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Education

  • Master's Degree in Art Direction | Advertising & Digital
    ECV Creative Schools & Community
    2021
    Master 2 — Direction artistique| Publicitaire & Digital

Skill set

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