About Nicolas
French
Native or bilingual
English
Fluent
Experience
- nicolas-lechesne.comIndependent Art DirectorRETAIL (LARGE RETAILERS)April 2025 - Today (1 year and 4 months)Paris, France🧠 Master of the complete graphic chain: brief → concept → execution → delivery.💡 Define a brand territory (tone, universe, graphic codes).📏 Build a complete graphic charter (typography, palette, grid, forbidden uses).🥫 Design packaging consistent with agri-food constraints (expiration dates, allergens, legal notices).🚀 Participate in product launches (identity, visuals, communication materials).🧭 Maintain brand consistency across all product supports.
- L'ASSOCIÉArt Director in Branding & AdvertisingRETAIL (LARGE RETAILERS)January 2022 - April 2025 (3 years and 3 months)Paris, France🎨 Create complete visual identities (logo, graphic charter, brand universe).🖋️ Work on naming and brand territory in conjunction with visual identity.🗓️ Build shoot plans (mood board, product casting, art direction).📷 Supervise photo shoots on-site, from brief to final delivery.📦 Design packaging (from structure to final visual).
- BETCArt Director in a Creative TeamRETAIL (LARGE RETAILERS)July 2020 - September 2020 (2 months)Paris, France📢 Design 360° advertising campaigns (print, digital, social, outdoor).🎯 Adapt a campaign concept across all formats and media.✂️ Retouch and edit photos (colorimetry, framing, style consistency).📣 Design digital banners and advertising formats.🖨️ Create print materials (posters, flyers, catalogs, POS displays).
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Education
- Master's Degree in Art Direction | Advertising & DigitalECV Creative Schools & Community2021Master 2 — Direction artistique| Publicitaire & Digital