Freelancer profile translated to English.

Description

Expert in marketing and communication, curious and attentive by nature, I like to understand a situation, make a diagnosis, and then advise on the strategy and deploy concrete actions.

After an experience within large agri-food groups, I have evolved over the past 12 years in a communication & marketing consulting agency, managing accounts from the private and public sectors (trade associations, unions, associations).

This mixed background, combined with my natural optimism, makes me a reassuring and adaptable person. I can intervene on a wide range of communication, digital, advertising and marketing professions.

I have now decided to go freelance because I appreciate the diversity of missions and the richness of encounters that the freelance profession allows.

The missions on which I can support you:

- Development of your marketing and communication strategy

- Implementation

- Management of marketing studies

- Creation of content / writing (articles, activity reports..)

- Creation of audiovisual media (print, web, film)

- Monitoring of web projects

- Community management

- Design and coordination of events (symposiums, conferences, trade shows, public events)

- Creation of commercial offers & business development

- Customer relationship and partner management

- Partner / funding search

Does my profile seem to match your project? I am available to chat at any time!

Languages

English
Fluent
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Asnières-sur-Seine (up to 50km), Paris (up to 30km)

Healthy Groupe
Marketing Director
RESTAURANTS AND FOOD SERVICE
June 2018 - November 2018 (6 months)
Courbevoie, France
Organization of the Marketing department
Management of the Jour and Naked brands, healthy fast food brands.
- Analysis of sales trends
- Definition of the product offer and pricing
- Launch of new menus, POS
- Digital strategy of the group (e-commerce and social networks),
- Design of operations to develop the sales of the brands,
- Support and advice to franchisees
Management and organization of the consumer service
Organization Project management Team management Marketing
Sopexa
Account manager
CONSULTING AND AUDITS
August 2005 - July 2007 (2 years)
Bruxelles, Belgium
As an account manager, I promote French agri-food products and brands on the Belgian market (Flanders/Wallonia).

- Implementation of promotional actions and assembly of cross-branding operations on behalf of agri-food collectives (Pommes de France, Fruits d'été) or brands (Sodébo, Entremont, Mme Loïk, Maitre Prunille, Prince de Bretagne, Pink Lady),
- Contacts and negotiations with large retailers (Colruyt, Delhaize, Carrefour/GB) or cash & Carry (Makro)
- PR, media partnerships, licensing
Content marketing Communication strategy
Sopexa
Consulting Director
CONSULTING AND AUDITS
April 2016 - November 2017 (1 year and 8 months)
Paris, France
In this position, I develop my managerial qualities with a team of 6 project managers.
I lead and carry the trade-marketing expertise of the agency, thus reinforcing my knowledge of distribution channels and retail promotion levers.
Finally, I position myself as a business provider and promote the creation of commercial opportunities.

Missions :
- Marketing and communication consulting (trade associations, associations, companies, start-ups)
- Direct management of 6 people.
- Management of distributor relations (GMS, CHR, wholesalers...): negotiation, implementation of actions in points of sale (awareness, brochures, contests, commercial animations, challenges...), organization of events, assembly of partnerships.
- Supplier management: contribution to the purchasing strategy of Logistics, Publishing, POS, and Promotional Items services. Negotiation of framework contracts.
- Management, writing and pitching of calls for tenders
- Prospecting / business development

Some clients:
CIFOG (Interprofessional Committee of Foie Gras): advertising strategy, realization of quali/quanti studies, brand platform, positioning
ADEPALE (Association of Companies of Elaborated Food Products): organization of the Fresh Caterer Day
APFELSO (Association of Producers of Fruits and Vegetables of the South-West): European campaign to promote F&L under AOP and PGI signs (Kiwi de l'Adour, Fraise du Périgord, Pruneau d'Agen, Asperge des Landes...)
INTERBEV (Interprofession of meat): promotional campaigns for Veal, Meat Breeds and Lamb
APRODEC (Clementine of Corsica): 360 communication plan
AOPn Carrots of France: digital campaigns
APEF (Endives de France): commercial animations in CHR
Team management Project management Consulting Communication strategy Positioning strategy Market research Commercial