Nicolas Imbert

Supporting SMEs, startups, and digital projects with visibility, acquisition, and performance steering challenges.

Missions combining international SEO, Power BI reporting and dashboards, user journey analysis and optimization, with a business and results-oriented approach.

Current implementation of Power BI reporting for EasyGroupage focusing on SEO monitoring (traffic, keywords, visibility, and acquisition performance), alongside SEO content creation and optimization of existing pages to drive performance and indexing monitoring.

Expertise covers SEO structuring, technical audits, content strategy, KPI dashboarding, reporting automation, and the implementation of analysis tools for marketing and decision-making teams.

Co-founder of an EdTech SaaS platform dedicated to ESG issues and raising company awareness of sustainability challenges through simulation and gamification.

Responsible for Product Ownership in data modeling, UX, scoring systems, functional specifications, and product validation, in collaboration with the CTO.

Designed the first operational MVP through an ecosystem of interconnected Google Sheets, JavaScript automations, and WordPress interfaces before the full Python platform development.

Managed client customizations: scoping, business validation, product adaptation, and user onboarding for the first corporate clients.

Clients: Bpifrance, SNCF, Generali, VINCI, CHANEL, Accenture.

Directed digital transformation, SEO, social media, eCommerce, and performance marketing consulting activities in an international context.

Created and developed an international Business Unit: offer structuring, multicultural team management, sales strategy, recruitment, post-M&A integration, and operational steering. Member of the executive committee, partner, and shareholder.

Managed international digital transformation and eCommerce projects for groups like Legrand, Coty, and Groupe SEB: Content Factory, Website Factory, PIM, product catalog management, APAC UX, and Tmall & WeChat eCommerce.

Managed international Social Media activities for Rolex, Cartier, Tiffany’s, Longchamp, and Montblanc: social listening, eModeration, social publishing, and coordination of France / offshore / APAC teams via Sprinklr, Hootsuite, and Talkwalker.

Managed SEA activities and international media budgets up to €10 million for Rolex, Tudor, Omega, Hyundai, and Christie’s: media strategy, data automation, and campaign optimization.

Directed international SEO activities for luxury, retail, and industrial accounts (Rolex, LVMH, L'Oréal, Swatch Group, Hyundai, Colgate, Pernod Ricard…): multilingual and multi-engine SEO (Google, Baidu, Yandex, Naver, Yahoo Japan), technical recommendations, editorial strategy, and coordination with creative and technical agencies.