Freelancer profile translated to English.
Back to original languageAbout Nicolas
Is your social media presence as strong as it should be? A single incident can put everything at risk.
I built and managed one of the most active social media ecosystems in the French banking sector for 11 years at ING France:
- 215,000 followers across 5 platforms,
- 3 major digital crises managed without reputational damage,
- Budgets up to €1M/year,
- And complete management of the ING France closure without incident.
Since 2023, I've been supporting marketing and communication departments on three concrete challenges:
-Social Media Strategy & Repositioning(Meta, LinkedIn, TikTok): Building or redesigning a truly performing system
- **Governance & Asset Security**: Protocols, access, account management, because a hacked account or a poorly managed crisis can be costly
- **Online Reputation & Crisis Management**: Early detection, structured response, crisis resolution
What sets me apart:
- comprehensive operational experience (agency management, community manager leadership, budget arbitration) combined with mastery of current AI and no-code tools (Make, Airtable, Bubble, ChatGPT, Claude, Gemini) to gain efficiency without sacrificing quality.
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Multimedia Press (Edisource)Social Media ConsultantPUBLISHINGJune 2025 - August 2025 (2 months)Paris, FranceSecuring and structuring the social media management for the MultimediaPress group (Meta, TikTok, LinkedIn, YouTube, X)Context and objective: Following a hacking incident and scattered access across personal accounts and forgotten pages, the goal was to secure all the group's social networks and establish lasting governance.Key Actions:
- Mapping of current access
- Identification of friction points and risky practices
- Formalization of a target vision for each platform
- Findings and identified risks
- Best practices to implement
- Recommended target governance
- Associated operational support
- Presentation on securing and structuring the group's social media management. On-site presentation
- 5 immediate to-dos (per platform)
- 1 Charter and Secure Access Guide
- 5 secure access guides for onboarding/offboarding (1 per platform)
- 1 master matrix of social media access
- Support for implementing to-dos and operational monitoring
**Results**: Significantly reduced risk of hacking, unified governance, autonomous team with clear procedures.💬 **Client Testimonial**: “Expert, efficient, available, respects deadlines. Nothing to say, very professional (and friendly too)” - NaTranSocial Media ManagerENERGY AND UTILITIESFebruary 2025 - March 2025 (1 month)Monitoring and moderation on Facebook, Instagram, X, and LinkedIn during the rebranding campaign of GRTGaz -> Natran**Objective**: Support the 360° campaign (TV, outdoor, and social media) of the brand name change by securing the social conversation on Facebook, Instagram, X, and LinkedIn.**Key Actions**:
- Understanding the stakes
- Integration of messaging elements
- Integration of the semantic charter
- Monitoring, alerting, and moderation
- 3 daily reports to the Natran Social Media Manager
- Overall campaign wrap-up report
**Results**: Quick decisions thanks to tri-daily monitoring, consistent tone ensured. - A Table, l'Epicerie FineSocial Media ConsultantRETAIL (SMALL BUSINESS)September 2024 - April 2025 (7 months)Tunis, TunisiaAudit and overhaul of the Social Media Strategy for the A Table group, Fine Food in Tunisia**Objective**: Reorganize an existing social ecosystem into a coherent and engaging model.**Key Actions**:
- Social Media Strategy
- Cleaning and harmonization of the Facebook, Instagram, Google My Business, LinkedIn ecosystem
- Creation of a customer response charter
- Template for weekly content planning
- Job description for hiring a Community Manager
- Advice for increasing the visibility of its founder on LinkedIn
- Training on using Meta Business Suite
Reviews
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Education
- Product Builder No-CodeEcole Cube2026Bootcamp Product Builder No-Code & IA - École Cube Certification & Format : - Titre certifiant RNCP Niveau 6 (équivalent Bac+3/4) "Product Builder No-Code". - Formation intensive de 400 heures sur 12 semaines en distanciel. - Pédagogie immersive basée sur la pratique (80% de cas pratiques), la réalisation de challenges et la construction d'un portfolio. Compétences opérationnelles acquises : - Conception & Pilotage de Projet : Analyse des besoins fonctionnels, création de maquettes (wireframes), rédaction de spécifications techniques et sélection des outils adaptés. - Développement d'Applications Web : Création d'applications complètes de A à Z (MVP ou produits complexes), incluant le design UI/UX, les logiques métiers back-end et l'intégration d'APIs. - Automatisation & Outils Métiers : Optimisation des processus d'entreprise via la création de workflows automatisés et la connexion d'outils hétérogènes pour fluidifier les opérations. - Architecture & Data : Conception de bases de données relationnelles robustes et création de visualisations de données interactives pour l'aide à la décision. - Sécurité & Conformité : Audit de sécurité, gestion des sauvegardes et mise en conformité RGPD des solutions développées. Stack Technique Maîtrisée : - Développement Web & App : Bubble (Applications web complexes) , Framer (Sites web & Design). - Automatisation : Make (ex-Integromat). - Bases de données : Airtable - Intelligence Artificielle : Intégration de l'IA générative dans les produits digitaux.
Certifications
- Work Smarter with AICanva
- Create High-Impact Creative Campaigns at ScaleCanva