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Malt Strategy
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Malt Tech Trends 2026
Nicolas HieNH

Nicolas Hie

Web Analyst · GA4 · Looker Studio · GTM · Tracking

€450/day
2 projects
Paris, FR
3-7 years
E-commerce
Google Analytics
Looker Studio
Google Tag Manager
Web Tracking

Average response time: 12 hours

Freelancer profile translated to English.
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About Nicolas

Your analytics tools collect data.

But are you truly basing your decisions on them?
I focus on two concrete needs:

Dashboards & Reporting: I design custom dashboards in Looker Studio / Data Studio, Tableau, or Power BI, connected to your sources (GA4, Google Ads, Meta Ads, Shopify, Google Sheets).
Clear insights to manage without juggling 5 tools.

Tracking & Web Analytics: I audit and validate your tracking on GA4, GTM, Adobe Analytics, and Piano Analytics.
I also handle advanced implementations: Measurement Protocol, Meta Conversion API, Google Enhanced Conversions.

E-commerce Specialization: Shopify / GA4 / Ads alignment, ad pixels, conversion tracking.

My S.A.P.A. approach:

- Security: Audit and identify discrepancies
- Alignment: Consistency across all sources
- Management: Operational decision-making dashboard
- Acceleration: Decisions based on reliable data

Feel free to contact me to discuss!
E-commerce

  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • Web Analyst
    Freelance Web Analyst
    January 2026 - Today (7 months)
    Your analytics tools collect data.

    But are you truly basing your decisions on them?
    I focus on two concrete needs:

    Dashboards & Reporting: I design custom dashboards in Looker Studio / Data Studio, Tableau, or Power BI, connected to your sources (GA4, Google Ads, Meta Ads, Shopify, Google Sheets).
    Clear insights to manage without juggling 5 tools.

    Tracking & Web Analytics: I audit and validate your tracking on GA4, GTM, Adobe Analytics, and Piano Analytics.
    I also handle advanced implementations: Measurement Protocol, Meta Conversion API, Google Enhanced Conversions.

    E-commerce Specialization: Shopify / GA4 / Ads alignment, ad pixels, conversion tracking.

    My S.A.P.A. approach:

    - Security: Audit and identify discrepancies
    - Alignment: Consistency across all sources
    - Management: Operational decision-making dashboard
    - Acceleration: Decisions based on reliable data

    Feel free to contact me to discuss!
    Google Analytics Google Tag Manager Looker Studio E-commerce Data Analysis
  • Ubisoft
    Web Analyst / Data Analyst
    VIDEO GAMES AND ANIMATION
    January 2023 - September 2025 (2 years and 8 months)
    Saint-Mandé, France
    Implementation of the Web Analytics solution for all Ubisoft sites:
    - Collaboration with stakeholders to define Key Performance Indicators (KPIs).
    - Implementation of tracking plans on sites: creation, technical deployment, and validation (Adobe Analytics).
    - Resolution of tracking bugs.
    - Continuous monitoring and improvement of the tracking tool.
    - Staying informed about Adobe Analytics updates.
    - Ensuring website legal compliance and data protection policy, in collaboration with the legal team.

    Dashboards and Analyses:
    - Creation of Tableau and Adobe Analytics dashboards for product teams to track KPIs.
    - Writing SQL queries to cross-reference data with the Ubisoft data lake.
    - Conducting website performance audits to optimize user experience and customer journey.
    - Analysis of feedback with action points for product teams.
    - Supporting product teams in the use and exploitation of analytical data.

    Supporting Business Teams in Data Exploitation
    - Assistance in setting up and analyzing A/B test results:
    - Collaboration with data lake teams to cross-reference web data with the overall ecosystem and identify action opportunities.
    - Supporting sales teams in understanding and exploiting data.
    Data Analysis SQL Data Visualization Google Analytics E-commerce
  • Ubisoft
    Web Project Manager
    VIDEO GAMES AND ANIMATION
    January 2020 - December 2022 (2 years and 11 months)
    Montreuil, France
    As a web project manager, I work closely with production, sales, marketing, media, CRM, legal, and customer service teams to ensure the best possible communication via Ubisoft's websites by establishing a web communication plan. I then create calendars and coordinate all technical teams to implement it.

    My main responsibilities include:
    - collaborating with all sales teams
    - establishing production calendars
    - maintaining a good technical understanding
    - ensuring good communication with sales and technical teams
    - reporting on website performance and communicating on project progress
    - promoting a culture of continuous improvement based on user feedback

    I also work on Web Analytics topics:
    - website tracking
    - quality assurance monitoring
    - creating dashboards and reports on the Adobe Analytics tool
    - SQL training
    Project Management Requirements Analysis Digital Communication Budget Monitoring Agile Methodology

Reviews

5.0

Out of 1 rating

R

Robin

Web Analyste - APEC

Reviewed on 6/16/2026

Collaborating with Nicolas on this complex tracking redesign project was a complete success. Excellent preparation: From the scoping phase, communication with Nicolas beforehand was crystal clear, allowing us to prepare the ground perfectly and launch the mission under the best conditions. Adaptability and rapid ramp-up: Nicolas was immediately operational. He demonstrated a formidable ability to adapt and quickly grasp a particularly dense and complex technical and organizational environment. Expertise and added value: Beyond simple execution, he brought his own vision, methods, and tools, which truly enriched the project. Goals exceeded: By the end of the mission, not only was the expected deliverable fully provided, but we were also able to go a little beyond the initial scope. In summary, I am particularly satisfied with his work. You can entrust your projects to Nicolas with confidence!

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Education

  • Double degree Master in Digital Transformation Management / Digital Engineering
    Institut de l'internet et du multimedia
    2022

Skill set

KPI Dashboards
SQL
KPIs and Metric Definition and Monitoring
Google Data Studio
Shopify
Meta Ads
Google Ads Campaigns

Categories